Today tourists are looking for much more than a regular tourist product or service. They are looking for a new tourist product that creates events of high value and experience and raises the worth of the destination itself. In order to make such a touristic product, it is necessary to include indigenous participants in the process of development and the local resources to whom they are familiar, which could lead to the originality in every part of the tourist product. Along with originality, the attractiveness of the product itself should be mentioned. It is precisely in tourism of special interest that the "wideness" can be achieved, where the products will gain originality and attractiveness. Novo Čiče is an area rich in local resources that have an attractive power for tourists. Of course, these include natural resources, cultural and historical heritage, culture of life and work and inevitable living space where people live. The aim of this paper was to identify and explore all the potential and real tourist attractions in Novo Čiče, so that they can be evaluated and systematized and thus open space for new tourist products. While many tourist destinations are facing the problem of increasing the value of the overall tourist offer this paper explores the development of new sustainable tourism products and the introduction into the tourist offer of Turopolje.