Turizam je gospodarska aktivnost koja je od početaka imala cilj masovnog dovođenja posjetitelja u određenu destinaciju, s ciljem velikih prihoda tijekom sezone. Krajem prošlog stoljeća, promjenom turističke potražnje, razvijaju se posebni oblici turizma, za turiste koji žele doživjeti nešto drugačije i kojima je cilj ostvarenje nekog posebnog interesa i uživanje u njemu tijekom cijele godine. U središtu istraživanja ovoga rada jesu turističke atrakcije u Albaniji koje su „turistička sirovina“ za stvaranje turističkog proizvoda i razvoj posebnih oblika turizma. U ovome su radu, uz pomoć relevantne literature, detaljno definirani pojmovi: turizam, turistička atrakcija i posebni oblici turizma te opisana geografska i gospodarska obilježja Albanije. Nakon toga, izabrana su tri posebna oblika turizma i analizirane albanske turističke atrakcije, na temelju kojih je moguće razviti određenu vrstu posebnog oblika turizma. U svrhu pisanja ovoga rada obavljeni su razgovori s dvjema osobama koje su posjetile dijelove Albanije te su korištena njihova osobna iskustva i dojmovi. Napisane su i preporuke radi razvijanja kvalitetnijeg turističkog proizvoda. Rad je zaključen potvrđivanjem polazne hipoteze da Albanija, zbog mnogih turističkih atrakcija, ima mogućnost postati cjelogodišnja turistička destinacija i dalje se gospodarski razvijati.

Tourism is a branch of economy which has always had as its goal mass tourism in a certain destination which would result in large income throughout the season. Special interest tourism developed with a change in tourist demand at the end of last century. It was developed for those tourists who want to experience something different and whose goal is finding a certain interest and enjoying it throughout the year. In the heart of this research are tourist attractions in Albania which are “raw material tourism” for creating a tourist product and for the development of special interest tourism. This paper, with the help of relevant literature, describes the following expressions in detail: tourism, tourist attractions and special interest tourism. It also describes geographical and economical features of Albania. After that, three special interest tourism forms have been selected and Albanian tourist attractions have been analyzed. It is possible to determine certain forms of special tourism based on that information. With the purpose of writing this paper, interviews with two people who have visited Albania have been conducted. Their personal experiences and impressions have been used. Recommendations have been written with the purpose of developing higher quality tourist product. The paper was concluded by confirming the given hypothesis that Albania, due to its many tourist attractions, has a possibility to become a whole-year tourist destination and to continue to develop economically.