In this final paper an analysis of the possibility of opening a hotel in the area of Istria was carried out. Project-related information, such as Croatian tourism, entrepreneurship in tourism and tourism market in Istria were analyzed and processed. Furthermore, the strengths, weaknesses, threats and opportunities of the project were studied and a business plan was drafted as a key element in assessing the justification of engaging in an entrepreneurial project and the basis for a successful beginning of entrepreneurial activity. In conclusion, as a basis for deciding on the launch of an entrepreneurial venture, it reviews the overall economic situation in the Republic of Croatia and the importance of tourism for the same as well as the importance of entrepreneurship in tourism. Based on the analyzes carried out and insights into the available information, a decision was made to enter an entrepreneurial venture.