An analysis of the current marketing communication of the company Mea Gea, which owns Mini Greeny online shop and Baobaby brand, has been conducted in this final paper. Also, ways to improve marketing communication have been proposed, with an emphasis on events and digital communication channels. Mini Greeny online shop and Baobaby brand provide a wide selection of baby equipment and different kinds of baby products, placing great importance on natural materials and organic production, as well as caring about the environment, but most importantly, caring about mothers and babies. For the purpose of this paper research was conducted to determine habits and preferences of consumers when buying baby clothes and equipment, as well as to collect information about how familiar mothers of babies and small children are with Mini Greeny online shop and their products and brands. Considering the great significance of Facebook and Instagram as marketing tools, it is necessary to find out how and to what extent these social networks affect purchasing decisions and consumer perception of a product and brand. Based on the collected data, conclusions on the attitudes and needs of future and new mothers were made, and proposals and suggestions were presented to improve the marketing segment in the business operations of this company.