prikaz prve stranice dokumenta The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020
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The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020
U: Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. str. 317-325. urn:nbn:hr:146:396108
Dabo, Krešimir; Gavrilović, Ivor; Gluvačević, Dejan

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Preserving, Evaluating and Developing the Mediterranean | Knjiga
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Dabo, K., Gavrilović, I. i Gluvačević, D. (2023). The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020. Preserving, Evaluating and Developing the Mediterranean (str. 317-325). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU). Preuzeto s https://urn.nsk.hr/urn:nbn:hr:146:396108

Dabo, Krešimir, et al. "The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020." Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023, str. 317-325. https://urn.nsk.hr/urn:nbn:hr:146:396108

Dabo, Krešimir, Ivor Gavrilović i Dejan Gluvačević. "The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020." U Preserving, Evaluating and Developing the Mediterranean, 317-325. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. Citirano 15.04.2025.. https://urn.nsk.hr/urn:nbn:hr:146:396108

Dabo, K., Gavrilović, I. i Gluvačević, D. (2023) 'The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020', Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), Zagreb, str. 317-325. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:146:396108 (Datum pristupa: 15.04.2025.)

Dabo K, Gavrilović I, Gluvačević D. The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020. Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU); 2023. Str. 317-325. [pristupljeno 15.04.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:396108

K. Dabo, I. Gavrilović i D. Gluvačević, "The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020", Preserving, Evaluating and Developing the Mediterranean Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:396108 [Citirano: 15.04.2025.]

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Podaci o radu
Naslov (engleski)The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020
AutorKrešimir Dabo
AutorIvor Gavrilović
AutorDejan Gluvačević
Autorova ustanovaSveučilište VERN
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The success of a tourist destination is difficult to achieve without the frequent and high-quality use of social networks and online presence. This paper investigates the influence and role of social networks in the branding of a tourist destination. The tourist destination that serves as an example in this paper is Rijeka, which has become the European Capital of Culture for 2020. For the purpose of the work, a semi-structured in-depth interview was conducted with employees of the Tourist Board of the City of Rijeka and the company Rijeka 2020 d.o.o., established for the implementation of the EPK 2020 project incorporating artistic events, especially in Rijeka in 2020. The research showed that the strategic design of social network management is extremely important for branding and strengthening the visibility of the destination. It must be part of integrated marketing communication as it can strengthen awareness of a certain tourist destinations and directly impact its attendance. 11 The paper was created as part of the research for the final thesis of the student Ivor Gavrilović at the Media and Public Relations study, Vern’ University in Zagreb.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaPreserving, Evaluating and Developing the Mediterranean
Naslov serijeMediterranean Issues
Brojčani podacivol. 4, str. 317-325
ISBN978-953-8404-20-7 (Institute of Social Sciences Ivo Pilar)
ISBN978-953-8101-12-0 (VERN' University)
URN:NBNurn:nbn:hr:146:396108
Datum objave publikacije2023
SkupNaziv: Mediterranean Islands Conference
Kratica: MIC
Lokacija: Vis, Hrvatska
Datum početka: 2022-09-14
Datum završetka: 2022-09-17
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačInstitute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU)
Mjesto izdavanjaZagreb
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-04-15 10:06:30