prikaz prve stranice dokumenta The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020
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Scientific paper - Original scientific paper
The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020
In: Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. pp. 317-325. urn:nbn:hr:146:396108
Dabo, Krešimir; Gavrilović, Ivor; Gluvačević, Dejan

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Dabo, K., Gavrilović, I. & Gluvačević, D. (2023). The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020. Preserving, Evaluating and Developing the Mediterranean (pp. 317-325). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:396108

Dabo, Krešimir, et al. "The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020." Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023, pp. 317-325. https://urn.nsk.hr/urn:nbn:hr:146:396108

Dabo, Krešimir, Ivor Gavrilović and Dejan Gluvačević. "The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020." In Preserving, Evaluating and Developing the Mediterranean, 317-325. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. Accessed 2025 April 15. https://urn.nsk.hr/urn:nbn:hr:146:396108

Dabo, K., Gavrilović, I. and Gluvačević, D. (2023) 'The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020', Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), Zagreb, pp. 317-325. Available at: https://urn.nsk.hr/urn:nbn:hr:146:396108 (Accessed 15 April 2025)

Dabo K, Gavrilović I, Gluvačević D. The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020. Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU); 2023. Pp. 317-325. [cited 2025 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:146:396108

K. Dabo, I. Gavrilović and D. Gluvačević, "The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020", Preserving, Evaluating and Developing the Mediterranean Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:146:396108 [Accessed: 15 April 2025]

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Metadata
Title (english)The Role of Community Management in the Branding of the Tourist Destination Rijeka as the European Capital of Culture 2020
AuthorKrešimir Dabo
AuthorIvor Gavrilović
AuthorDejan Gluvačević
Author's institutionVERN University
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The success of a tourist destination is difficult to achieve without the frequent and high-quality use of social networks and online presence. This paper investigates the influence and role of social networks in the branding of a tourist destination. The tourist destination that serves as an example in this paper is Rijeka, which has become the European Capital of Culture for 2020. For the purpose of the work, a semi-structured in-depth interview was conducted with employees of the Tourist Board of the City of Rijeka and the company Rijeka 2020 d.o.o., established for the implementation of the EPK 2020 project incorporating artistic events, especially in Rijeka in 2020. The research showed that the strategic design of social network management is extremely important for branding and strengthening the visibility of the destination. It must be part of integrated marketing communication as it can strengthen awareness of a certain tourist destinations and directly impact its attendance. 11 The paper was created as part of the research for the final thesis of the student Ivor Gavrilović at the Media and Public Relations study, Vern’ University in Zagreb.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titlePreserving, Evaluating and Developing the Mediterranean
Series titleMediterranean Issues
Numberingvol. 4, pp. 317-325
ISBN978-953-8404-20-7 (Institute of Social Sciences Ivo Pilar)
ISBN978-953-8101-12-0 (VERN' University)
URN:NBNurn:nbn:hr:146:396108
Publication2023
ConferenceTitle: Mediterranean Islands Conference
Acronym: MIC
Location: Vis, Croatia
Start date: 2022-09-14
End date: 2022-09-17
Assembly type: Lecture
Type of resourceText
PublisherInstitute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU)
Publishing placeZagreb
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-04-15 10:06:30