prikaz prve stranice dokumenta The Role of Social Networks in Public Relations Practices of Zagreb Theaters
  Preuzmi
PDF 779.9 KB
Znanstveni rad - Izvorni znanstveni rad
The Role of Social Networks in Public Relations Practices of Zagreb Theaters
U: Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. str. 579-591. urn:nbn:hr:146:241156
Valković, Ida; Slijepčević, Marija; Medvešek, Irena

Povezani objekti
Preserving, Evaluating and Developing the Mediterranean | Knjiga
Citirajte ovaj rad

Valković, I., Slijepčević, M. i Medvešek, I. (2023). The Role of Social Networks in Public Relations Practices of Zagreb Theaters. Preserving, Evaluating and Developing the Mediterranean (str. 579-591). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU). Preuzeto s https://urn.nsk.hr/urn:nbn:hr:146:241156

Valković, Ida, et al. "The Role of Social Networks in Public Relations Practices of Zagreb Theaters." Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023, str. 579-591. https://urn.nsk.hr/urn:nbn:hr:146:241156

Valković, Ida, Marija Slijepčević i Irena Medvešek. "The Role of Social Networks in Public Relations Practices of Zagreb Theaters." U Preserving, Evaluating and Developing the Mediterranean, 579-591. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. Citirano 15.04.2025.. https://urn.nsk.hr/urn:nbn:hr:146:241156

Valković, I., Slijepčević, M. i Medvešek, I. (2023) 'The Role of Social Networks in Public Relations Practices of Zagreb Theaters', Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), Zagreb, str. 579-591. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:146:241156 (Datum pristupa: 15.04.2025.)

Valković I, Slijepčević M, Medvešek I. The Role of Social Networks in Public Relations Practices of Zagreb Theaters. Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU); 2023. Str. 579-591. [pristupljeno 15.04.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:241156

I. Valković, M. Slijepčević i I. Medvešek, "The Role of Social Networks in Public Relations Practices of Zagreb Theaters", Preserving, Evaluating and Developing the Mediterranean Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:241156 [Citirano: 15.04.2025.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:146:241156
Prijavite se u repozitorij kako biste mogli spremiti objekt u svoju listu.
Podaci o radu
Naslov (engleski)The Role of Social Networks in Public Relations Practices of Zagreb Theaters
AutorIda Valković
AutorMarija Slijepčević
AutorIrena Medvešek
Autorova ustanovaSveučilište VERN
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Informacijske i komunikacijske znanosti
Sažetak (engleski)
Communication management in culture is particularly challenging due to the low marketing budgets of public theatres. The aim of this paper is to define how the selected theatres in Zagreb, namely Kerempuh, Komedija and Gavella, utilize social networks and manage their official websites. Cultural institutions make use of one of the currently most popular PR tools-social networks, which are primarily used to attract new visitors into their theatres. The thesis refers to theoretical key concepts like the role of PR, social networks and new media in culture. The research itself was conducted via a content analysis and survey questionnaire and the related analysis of obtained answers, which enabled the authors to draw certain conclusions, such as, all the analyzed theatres continuously utilize social networks and that their public opinion is generally positive. However, the thesis also demonstrated that there is still significant room for improvement in implementing this very important communication channel.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaPreserving, Evaluating and Developing the Mediterranean
Naslov serijeMediterranean Issues
Brojčani podacivol. 4, str. 579-591
ISBN978-953-8404-20-7 (Institute of Social Sciences Ivo Pilar)
ISBN978-953-8101-12-0 (VERN' University)
URN:NBNurn:nbn:hr:146:241156
Datum objave publikacije2023
SkupNaziv: Mediterranean Islands Conference
Kratica: MIC
Lokacija: Vis, Hrvatska
Datum početka: 2022-09-14
Datum završetka: 2022-09-17
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačInstitute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU)
Mjesto izdavanjaZagreb
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-04-15 09:31:00