The Role of Social Networks in Public Relations Practices of Zagreb Theaters

Valković, Ida; Slijepčević, Marija; Medvešek, Irena

Scientific paper - Original scientific paper

The Role of Social Networks in Public Relations Practices of Zagreb Theaters

In: Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. pp. 579-591. urn:nbn:hr:146:241156

Valković, Ida; Slijepčević, Marija; Medvešek, Irena

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Preserving, Evaluating and Developing the Mediterranean | Book

Cite this document

APA 6th Edition

Valković, I., Slijepčević, M. & Medvešek, I. (2023). The Role of Social Networks in Public Relations Practices of Zagreb Theaters. Preserving, Evaluating and Developing the Mediterranean (pp. 579-591). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:241156

MLA 8th Edition

Valković, Ida, et al. "The Role of Social Networks in Public Relations Practices of Zagreb Theaters." Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023, pp. 579-591. https://urn.nsk.hr/urn:nbn:hr:146:241156

Chicago 17th Edition

Valković, Ida, Marija Slijepčević and Irena Medvešek. "The Role of Social Networks in Public Relations Practices of Zagreb Theaters." In Preserving, Evaluating and Developing the Mediterranean, 579-591. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. Accessed 2025 April 15. https://urn.nsk.hr/urn:nbn:hr:146:241156

Harvard

Valković, I., Slijepčević, M. and Medvešek, I. (2023) 'The Role of Social Networks in Public Relations Practices of Zagreb Theaters', Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), Zagreb, pp. 579-591. Available at: https://urn.nsk.hr/urn:nbn:hr:146:241156 (Accessed 15 April 2025)

Vancouver

Valković I, Slijepčević M, Medvešek I. The Role of Social Networks in Public Relations Practices of Zagreb Theaters. Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU); 2023. Pp. 579-591. [cited 2025 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:146:241156

IEEE

I. Valković, M. Slijepčević and I. Medvešek, "The Role of Social Networks in Public Relations Practices of Zagreb Theaters", Preserving, Evaluating and Developing the Mediterranean Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:146:241156 [Accessed: 15 April 2025]

Cite this item: https://urn.nsk.hr/urn:nbn:hr:146:241156

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Metadata

Title (english)	The Role of Social Networks in Public Relations Practices of Zagreb Theaters
Author	Ida Valković
Author	Marija Slijepčević
Author	Irena Medvešek
Author's institution	VERN University
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences
Abstract (english)	Communication management in culture is particularly challenging due to the low marketing budgets of public theatres. The aim of this paper is to define how the selected theatres in Zagreb, namely Kerempuh, Komedija and Gavella, utilize social networks and manage their official websites. Cultural institutions make use of one of the currently most popular PR tools-social networks, which are primarily used to attract new visitors into their theatres. The thesis refers to theoretical key concepts like the role of PR, social networks and new media in culture. The research itself was conducted via a content analysis and survey questionnaire and the related analysis of obtained answers, which enabled the authors to draw certain conclusions, such as, all the analyzed theatres continuously utilize social networks and that their public opinion is generally positive. However, the thesis also demonstrated that there is still significant room for improvement in implementing this very important communication channel.
Keywords (english)
Language	english
Publication type	Scientific paper - Original scientific paper
Publication status	Published
Peer review	Peer review - international
Publication version	Published version
Publication title	Preserving, Evaluating and Developing the Mediterranean
Series title	Mediterranean Issues
Numbering	vol. 4, pp. 579-591
ISBN	978-953-8404-20-7 (Institute of Social Sciences Ivo Pilar)
ISBN	978-953-8101-12-0 (VERN' University)
URN:NBN	urn:nbn:hr:146:241156
Publication	2023
Conference	Title: Mediterranean Islands Conference Acronym: MIC Location: Vis, Croatia Start date: 2022-09-14 End date: 2022-09-17 Assembly type: Lecture
Type of resource	Text
Publisher	Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU)
Publishing place	Zagreb
Access conditions	Open access
Terms of use
Created on	2025-04-15 09:31:00