Organizing music festivals in tourist destinations has led to the creation of new forms of tourism. The topic of this final work is related to the influence and appearance of music events on the example of the tourist destination of Novalja, which has been dealing with tourism for more than 10 years. The organization of music festivals has many positive effects on social, economic, marketing and other aspects of the destination, Festivals also result in some problems that need to be taken into account and managed so that they do not have negative impacts on the destination and the local population. It is essential for the destination to equally use natural and derived elements of tourist offer and to develop at all levels of management and thereby create a competitive advantage on the market, which is the key to success in dealing with competition. Finally, an analysis of research based on the interviews conducted with the festival organizers and suggestions for solutions to the future development of music festivals and tourism in general in Novalja.