The thesis describes the relationship between the media and the topic of media literacy in the Republic of Croatia, as well as the ways in which the topic is represented and discussed.The thesis approaches the topic from the starting point which stresses the fact that media in general don’t report often enough about media literacy, although the topic is of crucial importance for the society in general. The thesis uses the method of quantitative analysis of the contents in the most prominent Croatian portals with the objective to determine the representation of the topics related to media literacy. By qualitative analysis of the structured interview with the editor in chief of the only Croatian portal, specialised in media literacy, the thesis goes in depth with the problematics. In that way, the thesis focuses on the determination of the topic subrepresentation results in media, giving the specific tips and recommendations as well. In the conclusion of the thesis the results of the research are outlined, as well as the given assumptions are deduced.