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undergraduate thesis
Zastupljenost pojma medijske pismenosti u hrvatskim medijima
2020. urn:nbn:hr:146:211134
Jurjević, Marina
VERN University

Cite this document

Jurjević, M. (2020). Zastupljenost pojma medijske pismenosti u hrvatskim medijima (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:211134

Jurjević, Marina. "Zastupljenost pojma medijske pismenosti u hrvatskim medijima." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:211134

Jurjević, Marina. "Zastupljenost pojma medijske pismenosti u hrvatskim medijima." Undergraduate thesis, VERN University , 2020. https://urn.nsk.hr/urn:nbn:hr:146:211134

Jurjević, M. (2020). 'Zastupljenost pojma medijske pismenosti u hrvatskim medijima', Undergraduate thesis, VERN University , accessed 17 April 2021, https://urn.nsk.hr/urn:nbn:hr:146:211134

Jurjević M. Zastupljenost pojma medijske pismenosti u hrvatskim medijima [Undergraduate thesis]. Zagreb: VERN University ; 2020 [cited 2021 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:146:211134

M. Jurjević, "Zastupljenost pojma medijske pismenosti u hrvatskim medijima", Undergraduate thesis, VERN University , Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:146:211134

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Metadata
TitleZastupljenost pojma medijske pismenosti u hrvatskim medijima
Title (english)Representation of the term of media literacy in Croatian media
AuthorMarina Jurjević
MentorMarija Slijepčević (mentor)
GranterVERN University
Zagreb
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Ovaj rad prikazuje odnos medija prema tematici medijske pismenosti u Republici Hrvatskoj te koliko se i na koji način govori o spomenutoj temi. Rad polazi od pretpostavke da medijska pismenosti - bez obzira na njezin značaj i veliku ulogu koju ima u društvu - nije jedna od tema o kojima mediji često izvještavaju. Rad koristi metodu kvantitativne analize sadržaja najčitanijih hrvatskih portala s ciljem utvrđivanja zastupljenosti pojmova povezanih s medijskom pismenošću. Kvalitativnom metodom strukturiranog intervjua s glavnom urednicom jedinog specijaliziranog portala medijske pismenosti, ulazi se dublje u problematiku, nastojeći utvrditi koji su uzroci podzastupljenosti ove tematike u medijima te se iznose savjeti i preporuke. U zaključku se rada iznose rezultati istraživanja i zaključuje se o navedenim pretpostavkama.
Abstract (english)
The thesis describes the relationship between the media and the topic of media literacy in the Republic of Croatia, as well as the ways in which the topic is represented and discussed.The thesis approaches the topic from the starting point which stresses the fact that media in general don’t report often enough about media literacy, although the topic is of crucial importance for the society in general. The thesis uses the method of quantitative analysis of the contents in the most prominent Croatian portals with the objective to determine the representation of the topics related to media literacy. By qualitative analysis of the structured interview with the editor in chief of the only Croatian portal, specialised in media literacy, the thesis goes in depth with the problematics. In that way, the thesis focuses on the determination of the topic subrepresentation results in media, giving the specific tips and recommendations as well. In the conclusion of the thesis the results of the research are outlined, as well as the given assumptions are deduced.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:211134
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-07-20 15:36:37