As the pet food market makes up a large part of the food industry market, the number of dogs intolerant to industrial food is growing every year. Therefore, the market has a need for an alternative - raw dog food. The aforesaid also resulted in the motivation for opening a butcher shop for dogs. The theme of this paper is "The financial profitability of investing in a butcher shop for dogs". The market need for raw dog food was analysed and the SWOT analysis was conducted witch have assessed the need for a store like this with a complete overview of the advantages, disadvantages, market opportunities and threats. More so, a cost-benefit study was conducted in which the financing of the butcher shop for dogs was analysed in detail and a detailed financial business projection was given. A detailed sales plan, material procurement and trade margin calculation were made. The need for human resources was estimated, investments in fixed assets, depreciation of fixed assets were presented, projections of the costs of promotional activities and operating expenses were made. In addition, the calculation of credit liabilities with a loan repayment plan was analysed. Presented are the projections of the financial statements, the calculation of investments in current working capital, the net present value and the internal rate of profitability. The projection of financial indicators of liquidity, indebtedness, activity and profitability was made. From all the indicators; the financing plan, the financial and economic flow and the payback period, it can be concluded that there are positive business results that speak in favour of opening a butcher shop for dogs and its continued successful business.