The main objective of this paper is to examine the quality and quantity of camping offer and demand in the Republic of Croatia within Croatian tourism. The task is to detect the potential of the camping tourism niche and the possibility to start camping activities and camping offer in private arrangements on the Croatian coast. Through the use of secondary data generated from tourism activities by competent institutions, the work will clarify the quantity and quality of the current offer, focusing on the offer of auto camps. Relevant literature was consulted for the needs of the work. As a basis and a skeleton for the evaluation of the possibilities of opening a private camp, a business plan was used, which through the system of quantitative methods carries out the initial idea and tests its feasibility. The business plan with its accounting and financial techniques will give the ultimate answer to the question of whether to open a private camp on the Croatian coast in the context of today's offer and situation in that segment of tourism. Based on the indicators of profitability, cost-effectiveness, liquidity, cost-effectiveness of financing, period of return on investment and return on invested capital and summing up the results, a conclusion was reached on the viability of the business venture and the long-term perspective of the planned activity. The conclusion is based on the secondary data derived from the relevant literature and from the results and indicators of the established business plan, the highlighted definitions and the activities that need to be undertaken in order to realize the full entrepreneurial harvest as soon as possible by entering this attractive niche of Croatian tourism. Based on the review of secondary data and the quantitative and qualitative results of the business plan, it was concluded that the opportunities of camping tourism within Croatian tourism are great and that the entrepreneur is worthy of entry into this activity on the basis of the existing resourses with which he has.