Osnovni cilj ovog rada je ispitati kvalitetu i kvantitetu kamping ponude i potražnje u Republici Hrvatskoj. Zadatak je detektirati potencijal niše kamping turizma te mogućnosti pokretanja kamping djelatnosti i kamping ponude u privatnom aranžmanu na hrvatskoj obali. Korištenjem sekundarnih podataka generiranih iz istraživanja turističke djelatnosti od strane nadležnih institucija, steći će se uvid u trenutnu tržišnu situaciju, s naglaskom na ponudu auto kampova. Za potrebe je rada konzultirana stručna relevantna literatura. Kao osnovica i kostur za evaluaciju mogućnosti otvaranja privatnog kampa korišten je poslovni plan, koji kroz sustav kvantitativnih metoda provlači inicijalnu ideju i testira njezinu izvedivost. Poslovni plan i računovodstveno-financijske tehnike koje on koristi, pokazale su isplati li se otvaranje privatnog kampa na hrvatskoj obali u kontekstu današnje ponude i situacije u tom segmentu turizma. Vodeći se pokazateljima profitabilnosti, ekonomičnosti, likvidnosti, isplativosti financiranja, razdoblja povrata ulaganja i povrata na uloženi kapital te sumiranjem rezultata, donesen je zaključak o isplativosti ulaska u poslovni poduhvat i postojanju dugoročne perspektive planirane djelatnosti. U zaključku su na temelju sekundarnih podataka koji proizlaze iz stručne literature te iz rezultata i pokazatelja načinjenog poslovnog plana, istaknute završne odrednice i aktivnosti koje je potrebno poduzeti kako bi se ostvarila potpuna poduzetnička žetva što skorijim ulaskom u tu atraktivnu nišu hrvatskog turizma. Vodeći se pregledom sekundarnih podataka te kvantitativnim i kvalitativnim rezultatima poslovnog plana, zaključeno je da su mogućnosti kamping djelatnosti u okviru hrvatskog turizma velike i da se poduzetniku isplati ulazak u tu djelatnost na temelju postojećih resursa s kojima raspolaže.

The main objective of this paper is to examine the quality and quantity of camping offer and demand in the Republic of Croatia within Croatian tourism. The task is to detect the potential of the camping tourism niche and the possibility to start camping activities and camping offer in private arrangements on the Croatian coast. Through the use of secondary data generated from tourism activities by competent institutions, the work will clarify the quantity and quality of the current offer, focusing on the offer of auto camps. Relevant literature was consulted for the needs of the work. As a basis and a skeleton for the evaluation of the possibilities of opening a private camp, a business plan was used, which through the system of quantitative methods carries out the initial idea and tests its feasibility. The business plan with its accounting and financial techniques will give the ultimate answer to the question of whether to open a private camp on the Croatian coast in the context of today's offer and situation in that segment of tourism. Based on the indicators of profitability, cost-effectiveness, liquidity, cost-effectiveness of financing, period of return on investment and return on invested capital and summing up the results, a conclusion was reached on the viability of the business venture and the long-term perspective of the planned activity. The conclusion is based on the secondary data derived from the relevant literature and from the results and indicators of the established business plan, the highlighted definitions and the activities that need to be undertaken in order to realize the full entrepreneurial harvest as soon as possible by entering this attractive niche of Croatian tourism. Based on the review of secondary data and the quantitative and qualitative results of the business plan, it was concluded that the opportunities of camping tourism within Croatian tourism are great and that the entrepreneur is worthy of entry into this activity on the basis of the existing resourses with which he has.