The title of the paper is: „Social media as a corporate communications channel in the given examples“. With the development and a growing demand for the use of Internet and all it provides us in the modern age, as well as the constant connectedness, social media have become an unavoidable part of human life. The modern age wiped out the line between the age groups and the use of social networks. Social networks are no longer a trend reserved for young people, but they have become part of the life of all age groups. Consequently, social networks have not only had an impact on human lives and personal communication, but on different spheres of communication such as political, media, tourism and even corporate communication. The aim of this paper is to point out the impact of the changes that new trends have set for corporate communications. As an example, the research was conducted on two companies. These two companies are both engaged in the sale of household equipment and their names are IKEA and JYSK. The research shows how these two companies communicate on their domestic social platform Facebook (Croatia) over a certain period of time. As a result of the analysis and interpretation in the main part of the paper, the conclusion part illustrates how successful the two companies are in their communication and what can be changed in order to improve the quality of their communication. According to the analysis, communication of the two companies does not differ much. However, IKEA invests more time and effort into the number and complexity of the engagement. Also, the analysis indicates that the most efficient posts are those focusing on direct interaction with clients in terms of information and entertainment, as opposed to those focusing on product promotion.