The Internet has become an integral part of our lives. Social networks have taken on more and more gaps in each segment of our activity.In this final work, we tried to prove this. In the 21st century we are witnessing new occupations based on Internet platforms. Consumers less and less trusted paid ads, but are the site of all marketing traps, there are plenty of targeted ads. Years and years of the same commercials for the same products led to mistrust in traditional advertising, and as a result, there is growing confidence in the recommendation of people who are "close to us." How and in what way social networks and influencers are actually the creation of the same social the network, affect the day-to-day choices, and especially the choice of the destination to which we will travel next and the accommodation we will choose in that destination. The subject of this paper is research. We also asked whether we should believe this new form of marketing. Results were obtained by surveying young people who are the most influential audience influencer of marketing. The results were more than expected. With this knowledge and research results we can focus on all the further actions and promotions we will be doing in our daily business life.