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The impact of influencers while choosing tourist destination and hotel accommodation
Manuela Bašić (2019)
VERN University of Applied Sciences
Cite this document

Bašić, M. (2019). Utjecaj influencera prilikom odabira turističke destinacije i hotelskog smještaja (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:948481

Bašić, Manuela. "Utjecaj influencera prilikom odabira turističke destinacije i hotelskog smještaja." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:948481

Bašić, Manuela. "Utjecaj influencera prilikom odabira turističke destinacije i hotelskog smještaja." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:948481

Bašić, M. (2019). 'Utjecaj influencera prilikom odabira turističke destinacije i hotelskog smještaja', Undergraduate thesis, VERN University of Applied Sciences, accessed 23 September 2019, https://urn.nsk.hr/urn:nbn:hr:146:948481

Bašić M. Utjecaj influencera prilikom odabira turističke destinacije i hotelskog smještaja [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2019 September 23] Available at: https://urn.nsk.hr/urn:nbn:hr:146:948481

M. Bašić, "Utjecaj influencera prilikom odabira turističke destinacije i hotelskog smještaja", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:948481

Metadata
TitleUtjecaj influencera prilikom odabira turističke destinacije i hotelskog smještaja
Title (english)The impact of influencers while choosing tourist destination and hotel accommodation
AuthorManuela Bašić
MentorIvan Gašpert (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-02-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Internet je postao sastavni dio naših života. Društvene mreže uzele su sve više maha u svakom segmentu našega djelovanja. U ovome završnom radu pokušali smo dokazati upravo to. U 21. stoljeću svjedoci smo novih zanimanja koja se baziraju na internet platformama. Potrošači sve manje vjeruju plaćenim oglasima, već su siti svih marketinških zamki, a dosta im je i targetiranih oglasa. Godine i godine istih reklama za iste proizvode dovele su do nepovjerenja u tradicionalne načine oglašavanja, a samim time sve više jača povjerenje u preporuku ljudi koji su nam “bliski”. Koliko i na koji način društvene mreže i influenceri koji su zapravo kreacija istih tih društvenih mreža utječu na svakodnevne odabire, a posebno na odabire destinacije na koju ćemo sljedeću putovati i smještaj koji ćemo u toj destinaciji odabrati, tema je ovog rada i istraživanja. Također, postavili smo pitanje treba li uopće vjerovati takvom novom obliku marketinga. Rezultate smo dobili anketnim istraživanjem mladih ljudi koji i jesu najvjernija publika influencer marketinga. Rezultati su bili i više nego očekivani. Ovakvom spoznajom i rezultatima istraživanja možemo usmjeriti sve daljnje akcije i promocije koje ćemo vršiti u svakodnevnom poslovnom životu.
Abstract (english)
The Internet has become an integral part of our lives. Social networks have taken on more and more gaps in each segment of our activity.In this final work, we tried to prove this. In the 21st century we are witnessing new occupations based on Internet platforms. Consumers less and less trusted paid ads, but are the site of all marketing traps, there are plenty of targeted ads. Years and years of the same commercials for the same products led to mistrust in traditional advertising, and as a result, there is growing confidence in the recommendation of people who are "close to us." How and in what way social networks and influencers are actually the creation of the same social the network, affect the day-to-day choices, and especially the choice of the destination to which we will travel next and the accommodation we will choose in that destination. The subject of this paper is research. We also asked whether we should believe this new form of marketing. Results were obtained by surveying young people who are the most influential audience influencer of marketing. The results were more than expected. With this knowledge and research results we can focus on all the further actions and promotions we will be doing in our daily business life.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:948481
Study programmeTitle: Turizam; smjerovi: Turistički menadžment, Hotelski menadžment
Study programme type: stručni
Study level: stručni
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-03-18 15:27:13