prikaz prve stranice dokumenta Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect
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Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect
U: Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. str. 501-512. urn:nbn:hr:146:521894
Plantić Tadić, Diana; Madirazza, Nikša; Mrkonjić, Zrinka

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Preserving, Evaluating and Developing the Mediterranean | Knjiga
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Plantić Tadić, D., Madirazza, N. i Mrkonjić, Z. (2023). Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect. Preserving, Evaluating and Developing the Mediterranean (str. 501-512). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU). Preuzeto s https://urn.nsk.hr/urn:nbn:hr:146:521894

Plantić Tadić, Diana, et al. "Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect." Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023, str. 501-512. https://urn.nsk.hr/urn:nbn:hr:146:521894

Plantić Tadić, Diana, Nikša Madirazza i Zrinka Mrkonjić. "Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect." U Preserving, Evaluating and Developing the Mediterranean, 501-512. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. Citirano 15.04.2025.. https://urn.nsk.hr/urn:nbn:hr:146:521894

Plantić Tadić, D., Madirazza, N. i Mrkonjić, Z. (2023) 'Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect', Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), Zagreb, str. 501-512. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:146:521894 (Datum pristupa: 15.04.2025.)

Plantić Tadić D, Madirazza N, Mrkonjić Z. Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect. Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU); 2023. Str. 501-512. [pristupljeno 15.04.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:521894

D. Plantić Tadić, N. Madirazza i Z. Mrkonjić, "Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect", Preserving, Evaluating and Developing the Mediterranean Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:521894 [Citirano: 15.04.2025.]

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Podaci o radu
Naslov (engleski)Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect
AutorDiana Plantić Tadić
AutorNikša Madirazza
AutorZrinka Mrkonjić
Autorova ustanovaSveučilište VERN
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Informacijske i komunikacijske znanosti
Sažetak (engleski)
The development of the digital society has marked an increase in the availability and speed of broadband Internet access. This has contributed to the development of telecom operators whose market in the Republic of Croatia is recording a continuous growth of data traffic. This paper analyzes two leading Croatian operators with recognizable brands. A brand complements a product or service and creates an emotion in customers that makes it easier to make a purchase decision. The role of brand equity is of increasing importance in the structure of a company, so its financial value is necessarily monitored. Financial indicators are necessary for successful monitoring of financial values and quality business management of the company. This paper analyzes the financial indicators of two leading telecom operators on the Croatian market - Hrvatski Telekom and A1 and compares them from the aspect of the perception of their brand equities and from the financial aspect. An empirical study, conducted in the year of 2021, showed that, although Hrvatski Telekom had better financial results, respondents preferred A1.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaPreserving, Evaluating and Developing the Mediterranean
Naslov serijeMediterranean Issues
Brojčani podacivol. 4, str. 501-512
ISBN978-953-8404-20-7 (Institute of Social Sciences Ivo Pilar)
ISBN978-953-8101-12-0 (VERN' University)
URN:NBNurn:nbn:hr:146:521894
Datum objave publikacije2023
SkupNaziv: Mediterranean Islands Conference
Kratica: MIC
Lokacija: Vis, Hrvatska
Datum početka: 2022-09-14
Datum završetka: 2022-09-17
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačInstitute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU)
Mjesto izdavanjaZagreb
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-04-01 08:14:59