prikaz prve stranice dokumenta Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect
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Scientific paper - Original scientific paper
Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect
In: Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. pp. 501-512. urn:nbn:hr:146:521894
Plantić Tadić, Diana; Madirazza, Nikša; Mrkonjić, Zrinka

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Plantić Tadić, D., Madirazza, N. & Mrkonjić, Z. (2023). Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect. Preserving, Evaluating and Developing the Mediterranean (pp. 501-512). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:521894

Plantić Tadić, Diana, et al. "Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect." Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023, pp. 501-512. https://urn.nsk.hr/urn:nbn:hr:146:521894

Plantić Tadić, Diana, Nikša Madirazza and Zrinka Mrkonjić. "Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect." In Preserving, Evaluating and Developing the Mediterranean, 501-512. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. Accessed 2025 April 01. https://urn.nsk.hr/urn:nbn:hr:146:521894

Plantić Tadić, D., Madirazza, N. and Mrkonjić, Z. (2023) 'Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect', Preserving, Evaluating and Developing the Mediterranean, Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), Zagreb, pp. 501-512. Available at: https://urn.nsk.hr/urn:nbn:hr:146:521894 (Accessed 01 April 2025)

Plantić Tadić D, Madirazza N, Mrkonjić Z. Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect. Preserving, Evaluating and Developing the Mediterranean. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU); 2023. Pp. 501-512. [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:146:521894

D. Plantić Tadić, N. Madirazza and Z. Mrkonjić, "Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect", Preserving, Evaluating and Developing the Mediterranean Zagreb: Institute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU), 2023. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:146:521894 [Accessed: 01 April 2025]

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Metadata
Title (english)Comparison of Selected Telecom Operators on the Croatian Market : Marketing and Financial Aspect
AuthorDiana Plantić Tadić
AuthorNikša Madirazza
AuthorZrinka Mrkonjić
Author's institutionVERN University
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract (english)
The development of the digital society has marked an increase in the availability and speed of broadband Internet access. This has contributed to the development of telecom operators whose market in the Republic of Croatia is recording a continuous growth of data traffic. This paper analyzes two leading Croatian operators with recognizable brands. A brand complements a product or service and creates an emotion in customers that makes it easier to make a purchase decision. The role of brand equity is of increasing importance in the structure of a company, so its financial value is necessarily monitored. Financial indicators are necessary for successful monitoring of financial values and quality business management of the company. This paper analyzes the financial indicators of two leading telecom operators on the Croatian market - Hrvatski Telekom and A1 and compares them from the aspect of the perception of their brand equities and from the financial aspect. An empirical study, conducted in the year of 2021, showed that, although Hrvatski Telekom had better financial results, respondents preferred A1.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titlePreserving, Evaluating and Developing the Mediterranean
Series titleMediterranean Issues
Numberingvol. 4, pp. 501-512
ISBN978-953-8404-20-7 (Institute of Social Sciences Ivo Pilar)
ISBN978-953-8101-12-0 (VERN' University)
URN:NBNurn:nbn:hr:146:521894
Publication2023
ConferenceTitle: Mediterranean Islands Conference
Acronym: MIC
Location: Vis, Croatia
Start date: 2022-09-14
End date: 2022-09-17
Assembly type: Lecture
Type of resourceText
PublisherInstitute of Social Sciences Ivo Pilar; VERN' University; Scientific Council for Anthropological Research, Croatian Academy of Sciences and Arts (HAZU)
Publishing placeZagreb
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-04-01 08:14:59