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Media Convergence and Managing Media Content for Generation Z
U: Imagining the Mediterranean : Challenges and Perspectives. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN), 2017. str. 275-293. urn:nbn:hr:146:178395
Lozić, Ines; Lozić, Joško; Ramljak, Ozana

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Lozić, I., Lozić, J. i Ramljak, O. (2017). Media Convergence and Managing Media Content for Generation Z. Imagining the Mediterranean : Challenges and Perspectives (str. 275-293). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN). Preuzeto s https://urn.nsk.hr/urn:nbn:hr:146:178395

Lozić, Ines, et al. "Media Convergence and Managing Media Content for Generation Z." Imagining the Mediterranean : Challenges and Perspectives, Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN), 2017, str. 275-293. https://urn.nsk.hr/urn:nbn:hr:146:178395

Lozić, Ines, Joško Lozić i Ozana Ramljak. "Media Convergence and Managing Media Content for Generation Z." U Imagining the Mediterranean : Challenges and Perspectives, 275-293. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN), 2017. Citirano 02.04.2025.. https://urn.nsk.hr/urn:nbn:hr:146:178395

Lozić, I., Lozić, J. i Ramljak, O. (2017) 'Media Convergence and Managing Media Content for Generation Z', Imagining the Mediterranean : Challenges and Perspectives, Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN), Zagreb, str. 275-293. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:146:178395 (Datum pristupa: 02.04.2025.)

Lozić I, Lozić J, Ramljak O. Media Convergence and Managing Media Content for Generation Z. Imagining the Mediterranean : Challenges and Perspectives. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN); 2017. Str. 275-293. [pristupljeno 02.04.2025.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:178395

I. Lozić, J. Lozić i O. Ramljak, "Media Convergence and Managing Media Content for Generation Z", Imagining the Mediterranean : Challenges and Perspectives Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN), 2017. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:146:178395 [Citirano: 02.04.2025.]

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Podaci o radu
Naslov (engleski)Media Convergence and Managing Media Content for Generation Z
AutorInes Lozić
AutorJoško Lozić
AutorOzana Ramljak
Autorova ustanovaSveučilište VERN
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Technology permeates the modern 21st-century life on all of its levels. The first activity of the majority of people, only 15 minutes after waking up, is checking their mobile phones for messages. It is hard to find an everyday human activity which does not include any kind of technology. Technology mediates human reality, especially in new generations that use technology from their early childhood. Moreover, they are faced with media content and information, which are available to them from the day they are able to perform any activity on their own, regardless of their cognitive level of development. Generation Y and Generation Z in particular face the duality of everyday activities where the boundaries between the real and the virtual are mixed and somehow disappear. Creativity and the creative industry, as the bearers of innovation, lead the whole society into new dimensions of development, from social to economic. In business, it has become increasingly important to find models and patterns of behaviour in order to send a certain message or content because behaviourism and the knowledge of behaviour patterns will increasingly influence the shaping of media content and the transfer of messages. Media content, regardless of the platform, is available and enables a fast diffusion of data and information with geometric and exponential progression. The aim of this paper is to check technological preferences of the young generation with regard to the area they live in in order to determine whether there is a difference in media usage between the Mediterranean and continental areas. Furthermore, the aim is to give an overview of the influence and the necessity of media development by investing into technology in order to ensure its own existence and sustainability by using media platforms intended to attract new generations.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaImagining the Mediterranean : Challenges and Perspectives
Naslov serijeMediterranean Issues
Brojčani podacivol. 1, str. 275-293
ISBN978-953-7964-44-3 (Institute of Social Sciences Ivo Pilar)
ISBN978-953-8101-02-1 (VERN' Group)
URN:NBNurn:nbn:hr:146:178395
Datum objave publikacije2017
SkupNaziv: Mediterranean Islands Conference
Kratica: MIC
Lokacija: Vis, Hrvatska
Datum početka: 2016-09-21
Datum završetka: 2016-09-24
Vrsta izlaganja: Predavanje
Vrsta resursaTekst
IzdavačInstitute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN)
Mjesto izdavanjaZagreb
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2025-03-18 09:31:32