prikaz prve stranice dokumenta Media Convergence and Managing Media Content for Generation Z
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Scientific paper - Original scientific paper
Media Convergence and Managing Media Content for Generation Z
In: Imagining the Mediterranean : Challenges and Perspectives. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN), 2017. pp. 275-293. urn:nbn:hr:146:178395
Lozić, Ines; Lozić, Joško; Ramljak, Ozana

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Lozić, I., Lozić, J. & Ramljak, O. (2017). Media Convergence and Managing Media Content for Generation Z. Imagining the Mediterranean : Challenges and Perspectives (pp. 275-293). Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:178395

Lozić, Ines, et al. "Media Convergence and Managing Media Content for Generation Z." Imagining the Mediterranean : Challenges and Perspectives, Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN), 2017, pp. 275-293. https://urn.nsk.hr/urn:nbn:hr:146:178395

Lozić, Ines, Joško Lozić and Ozana Ramljak. "Media Convergence and Managing Media Content for Generation Z." In Imagining the Mediterranean : Challenges and Perspectives, 275-293. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN), 2017. Accessed 2025 April 16. https://urn.nsk.hr/urn:nbn:hr:146:178395

Lozić, I., Lozić, J. and Ramljak, O. (2017) 'Media Convergence and Managing Media Content for Generation Z', Imagining the Mediterranean : Challenges and Perspectives, Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN), Zagreb, pp. 275-293. Available at: https://urn.nsk.hr/urn:nbn:hr:146:178395 (Accessed 16 April 2025)

Lozić I, Lozić J, Ramljak O. Media Convergence and Managing Media Content for Generation Z. Imagining the Mediterranean : Challenges and Perspectives. Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN); 2017. Pp. 275-293. [cited 2025 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:146:178395

I. Lozić, J. Lozić and O. Ramljak, "Media Convergence and Managing Media Content for Generation Z", Imagining the Mediterranean : Challenges and Perspectives Zagreb: Institute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN), 2017. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:146:178395 [Accessed: 16 April 2025]

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Metadata
Title (english)Media Convergence and Managing Media Content for Generation Z
AuthorInes Lozić
AuthorJoško Lozić
AuthorOzana Ramljak
Author's institutionVERN University
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Technology permeates the modern 21st-century life on all of its levels. The first activity of the majority of people, only 15 minutes after waking up, is checking their mobile phones for messages. It is hard to find an everyday human activity which does not include any kind of technology. Technology mediates human reality, especially in new generations that use technology from their early childhood. Moreover, they are faced with media content and information, which are available to them from the day they are able to perform any activity on their own, regardless of their cognitive level of development. Generation Y and Generation Z in particular face the duality of everyday activities where the boundaries between the real and the virtual are mixed and somehow disappear. Creativity and the creative industry, as the bearers of innovation, lead the whole society into new dimensions of development, from social to economic. In business, it has become increasingly important to find models and patterns of behaviour in order to send a certain message or content because behaviourism and the knowledge of behaviour patterns will increasingly influence the shaping of media content and the transfer of messages. Media content, regardless of the platform, is available and enables a fast diffusion of data and information with geometric and exponential progression. The aim of this paper is to check technological preferences of the young generation with regard to the area they live in in order to determine whether there is a difference in media usage between the Mediterranean and continental areas. Furthermore, the aim is to give an overview of the influence and the necessity of media development by investing into technology in order to ensure its own existence and sustainability by using media platforms intended to attract new generations.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review - international
Publication versionPublished version
Publication titleImagining the Mediterranean : Challenges and Perspectives
Series titleMediterranean Issues
Numberingvol. 1, pp. 275-293
ISBN978-953-7964-44-3 (Institute of Social Sciences Ivo Pilar)
ISBN978-953-8101-02-1 (VERN' Group)
URN:NBNurn:nbn:hr:146:178395
Publication2017
ConferenceTitle: Mediterranean Islands Conference
Acronym: MIC
Location: Vis, Croatia
Start date: 2016-09-21
End date: 2016-09-24
Assembly type: Lecture
Type of resourceText
PublisherInstitute of Social Sciences Ivo Pilar; VERN' Group; Croatian Academy of Sciences and Arts, Scientific Council of Anthropological Research (HAZU); Euro-Mediterranean Academic Network (EMAN)
Publishing placeZagreb
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-03-18 09:31:32