The topic of integrated marketing communications in IT companies is examined and analyzed on a selected sample from the Croatian market, for the purpose of conducting an analysis and improving the implementation of integrated marketing communications. The research explains the differences between traditional and modern marketing forms and their use in integrated marketing communication. The aim of this paper is to theoretically explain integrated marketing communication, to determine which tools and techniques of integrated marketing communication are being used by small IT companies. Additionally, the procedure of implementing the communication strategies in IT companies for the execution of integrated marketing communication will be elaborated on the. Furthermore, the reason why IT companies implement integrated marketing communication is because it enables the presentation of the company's business through various channels. Accordingly, it adjusts messages for various target groups, enables the company to differentiate itself from the competition, and enables the monitoring and analysis of campaign results on various channels and media which propels business improvement. In this research, as a part of examination, a qualitative research was done in March and April 2024, comprising an in-depth semi-structured interview and a focus group, and the moderator of both researches was the author of this paper. The in-depth semi-structured interview was conducted with a marketing expert from a small IT company in Croatia, and six communication experts from small IT companies in Croatia participated in the focus group virtually via Google Meet. The qualitative research methods were use in order to obtain the in-depth insights into the respondent’s opinion with the aim of providing for the best replies from the practice. The research explained how small IT companies carry out the integrated marketing communication and demonstrated that it is considered to be of great importance because its synergistic effect and transmission of the same message through various channels transmits a structured message. The small IT companies indicated labor shortage as the most significant shortcoming in the implementation of integrated marketing communication, which is the consequence of the lack of implementation capacities of the employees. The respondents stated that, in order to make integrated marketing communication a success, it is of great importance to be familiar with the target group since this is the basis for the selection of the implementation media. They indicated e-mail marketing and social networks as the most successful digital tools for the implementation of integrated marketing communication.