This research paper investigates the role public relations and event management have in the entertainment industry, focusing on music events such as festivals, club nights and the culture of clubbing, making this a niche topic to cover. While there has been significant research on public relations and event management separately, it has been discovered there are not many findings on their relationship within the music entertainment industry. Qualitative research was conducted on five experienced professionals with different career backgrounds. Specifically, they were interviewed about their thoughts and experiences with public relations and event management. This research focused on gathering information for the improvement of the growing entertainment industry and its environment. The research revealed the importance of planning, rules, open communication and cooperation, as well as nurturing media and stakeholder relationships. Future research should additionally evaluate this topic on more industry professionals with different career backgrounds and experiences.