prikaz prve stranice dokumenta Public relations and event management in the entertainment industry
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undergraduate thesis
Public relations and event management in the entertainment industry
2024. urn:nbn:hr:146:682613
Caci, Valeria
VERN University

Cite this document

Caci, V. (2024). Public relations and event management in the entertainment industry (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:682613

Caci, Valeria. "Public relations and event management in the entertainment industry." Undergraduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:682613

Caci, Valeria. "Public relations and event management in the entertainment industry." Undergraduate thesis, VERN University , 2024. https://urn.nsk.hr/urn:nbn:hr:146:682613

Caci, V. (2024). 'Public relations and event management in the entertainment industry', Undergraduate thesis, VERN University , accessed 18 October 2024, https://urn.nsk.hr/urn:nbn:hr:146:682613

Caci V. Public relations and event management in the entertainment industry [Undergraduate thesis]. Zagreb: VERN University ; 2024 [cited 2024 October 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:682613

V. Caci, "Public relations and event management in the entertainment industry", Undergraduate thesis, VERN University , Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:146:682613

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Metadata
TitlePublic relations and event management in the entertainment industry
Title (croatian)Odnosi s javnošću i menadžment događaja u industriji zabave
AuthorValeria Caci
MentorSvea Kršul (mentor)
GranterVERN University
Zagreb
Defense date and country2024-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
This research paper investigates the role public relations and event management have in the entertainment industry, focusing on music events such as festivals, club nights and the culture of clubbing, making this a niche topic to cover. While there has been significant research on public relations and event management separately, it has been discovered there are not many findings on their relationship within the music entertainment industry. Qualitative research was conducted on five experienced professionals with different career backgrounds. Specifically, they were interviewed about their thoughts and experiences with public relations and event management. This research focused on gathering information for the improvement of the growing entertainment industry and its environment. The research revealed the importance of planning, rules, open communication and cooperation, as well as nurturing media and stakeholder relationships. Future research should additionally evaluate this topic on more industry professionals with different career backgrounds and experiences.
Abstract (croatian)
Rad istražuje suodnos odnosa s javnošću i upravljanja događajima u industriji zabave, usredotočujući se na glazbene događaje kao što su festivali, klupske večeri i kultura klupskih aktivnosti, što čini jedinstvenu temu. Iako su provedena znatna zasebna istraživanja o odnosima s javnošću i upravljanju događajima, otkriveno je da nema mnogo istraživanja o njihovu odnosu unutar industrije glazbene zabave. Kvalitativno istraživanje provedeno je na pet iskusnih stručnjaka s različitim karijerama. Točnije, ispitani su o svojim razmišljanjima i iskustvima s odnosima s javnošću i menadžmentom događaja. Navedeno istraživanje usmjereno je na prikupljanje informacija za poboljšanje industrije zabave koja se neprestano razvija. Istraživanje je otkrilo važnost planiranja, pravila, otvorene komunikacije i suradnje te njegovanja odnosa medija i sudionika industrije zabave. Buduća bi istraživanja trebala dodatno istražiti izabranu temu rada tako da uključe više profesionalaca iz industrije zabave s različitim karijerama i iskustvima.
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:146:682613
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-19 10:22:15