This work is based on the fact that massive competition due to globalization has created a war on the market for finding and keeping talented workers in the organization. The IT market, which is increasingly competitive, requires the organization to stand out from the competition in order to become the most desirable employer on the market. In addition to proper communication techniques, healthy organizational atmosphere and good benefits, human resources managers must find the perfect balance of all parameters in order to find ideal talents that will help the organization achieve its business strategy and thus achieve a competitive advantage. On the basis of two (2) in-depth interviews and 40 (forty) surveys from one company on the IT market, information was collected on how to create an image of a desirable employer on the market, and a potential proposal for a communication strategy for human resources managers was made in order to maintain the same corporative image and become more competitive. Surveys and interviews show a high level of company satisfaction, and that the entire corporate image comes down to the open initial approach of the human resources manager when hiring, a good organizational atmosphere, with open, frequent and honest communication, in addition to other benefits that the company offers.