Sport has always been an important factor in human life, especially because of its health, social and psychological benefits. These are just some of the reasons why the media showed interest in it and why they became beneficially connected. It is well known that the mass media make their profit through sports, while sports and sports content are transmitted through the media, so on many occasions the focus of attention is on major popular sporting events such as the FIFA World Cup, the Olympics, Grand Slam competitions, Formula 1, basketball, handball and other popular sports. The mutual influence of the media and sports goes far into the past, so firstly, sports became a topic in newspapers and later in magazines. Sports journalism is a form of journalism and does not differ much in theory from any other type of journalism, and sports journalists specifically report on sports topics, competitions and people related to sports. The twentieth century brought new media, and that was radio and television, which proved to be excellent in presenting sporting events and content. Progress in communication has been marked by the emergence of online media, and sports have become even more popular and current. The audience got a new way of communicating through websites, sports sections and social media, which showed to be perfect platforms for interaction, commenting, insight into present news and the growing involvement of sports journalists.