The paper theoretically deals with the components of sustainable development and is related to the hotel industry and the possibilities of application in business. The aim of this paper was to determine the possibilities of applying sustainable business, the methods by which it is implemented and the advantages (that are) achieved through sustainable business. The empirical research was conducted by means of a survey on a sample of 101 respondents, 80% of which were in leading positions. Hotels were selected according to the business operating criteria at the Dalmatian coast, and the research examined the methods of sustainable business and the advantages recorded The research concluded that all hotels covered by this survey run sustainable business, and meet at least one condition in the field of economic, social and environmental sustainability. The application of socially responsible business has contributed to recognition of the hotels on the market, better customer service and business results, while respondents believe that it has contributed to higher employee productivity and a better work atmosphere. Respondents claim that environmentally responsible business has contributed to an increase in the number of overnight stays and an increase in revenue as well as reduction in operating costs. The research showed that hotels have reached a level of sustainability that they can financially support, but the implementation of new methods of sustainable business carries costs that they are unable to meet on their own and emphasizes the need for support from cities and states in financing projects like these .Of the total number of respondents, 27% said that they would improve the sustainability of business in the future.