The impact of social media, along with their nature of their content, is a hotly debated issue of today's society. For example, with over a million registered users, the most popular social media platform, Instagram, bases it's content on photos and video clips. The impact and content of social media posits a potential problem due to numerous influencers who, by uploading their photos and videos to social media, set a vast array of lifestyle trends ranging from fashion and nutrition to the modification of one's physical appearance. As a result, by comparing their lifestyle with the one promoted by social media content and trying to adhere to the trends set by social media influencers, social media users end up with a completely distorted view of themselves. The goal of this paper is to point out how social media content, along with the trends set by them, can impact one's self-esteem and distort the user's self-perception. The paper primarily focuses on the plus-size or curvy trend, the initial goal of which was the universal acceptance of full-figured body shapes. It is important to note that, until the appearance of the aforementioned trend, the syntagm full-figured was regarded as a euphemism for obese. For the purposes of this paper, an empirical online study was also conducted, in the form of an online questioner completed by 500 subjects. The initial hypothesis that trends set by social media gravely impact and distort one's self-perception was confirmed. Furthermore, the study showed that, along all age groups, these trends might also be used as a means of validifying and normalizing the issue of obesity and justifying the lack of will to confront it.