The main subject of this paper is the analysis of the business model of a German travel agency that specializes in travel to Croatia. First of all, the purpose and goal of the business model and how companies can use it are presented. It states what needs to be done to make a business model in order to be feasible and what a travel agency must do when compiling its own business model. Furthermore, the basic theoretical elaboration and definition are indicated, as well as the possibility of applying each element of the business model individually in practice. Using the canvas of the business model, the assessment of each individual segment of the business model of the travel agency Misir Sonnenlandreisen is analyzed and processed, which is the most important part of this paper. Following the above, conclusions and recommendations are reached with the intention of improving the business model. Change management was highlighted as facilitating business during change. Despite the above-mentioned innovative business in the travel agency Misir Sonnenlandreisen, the advantages and disadvantages of the travel agency itself were explained with improvement measures. Finally, we look at the business, taking the essence and most important features of the business model, the importance of travel agencies, applying the business model to the travel agency Misir Sonnenlandreisen and rounding off the whole topic by defining the original purpose and goal of this topic.