This paper examines the subject of crisis and crisis communication. The aim of the paper is to point out the significance of crisis communication in the time of crisis within the analyzed companies. The research part of the paper was realized using methods of analysis of communication content and of a case study of the media publications and websites of analyzed companies. The studied companies include Karlovačka pivovara, Vindija d.d. and Pliva d.d. Based on the gathered data, the research part tested the hypothesis that the selected organizations communicated according to the set rules of crisis communication in the time of crisis. This hypothesis was confirmed because two of the three analyzed organizations were found to have communicated acceptably during the crisis. Furthermore, it was analyzed whether the crisis situation and the crisis communication had any effect on the business of the organizations. The research concluded that the crisis and the crisis communication did not affect the business of the organizations.