prikaz prve stranice dokumenta Komparativna analiza primjera krize odabranih poduzeća
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undergraduate thesis
Komparativna analiza primjera krize odabranih poduzeća
2019. urn:nbn:hr:146:686154
Petaj, Ena
VERN University

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Petaj, E. (2019). Komparativna analiza primjera krize odabranih poduzeća (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:686154

Petaj, Ena. "Komparativna analiza primjera krize odabranih poduzeća." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:686154

Petaj, Ena. "Komparativna analiza primjera krize odabranih poduzeća." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:686154

Petaj, E. (2019). 'Komparativna analiza primjera krize odabranih poduzeća', Undergraduate thesis, VERN University , accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:686154

Petaj E. Komparativna analiza primjera krize odabranih poduzeća [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:686154

E. Petaj, "Komparativna analiza primjera krize odabranih poduzeća", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:686154

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Metadata
TitleKomparativna analiza primjera krize odabranih poduzeća
Title (english)A comparative case study of the crisis of selected companies
AuthorEna Petaj
MentorIvan Tanta (mentor)
GranterVERN University
Zagreb
Defense date and country2019-12-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Ovim radom istražena su područja krize i kriznog komuniciranja, a glavni cilj je bio ukazati na važnost kriznog komuniciranja za vrijeme krize u odabranim i analiziranim poduzećima. Istraživački dio rada proveden je metodama analize sadržaja komunikacije i studije slučaja putem medijskih objava i internetskih stranica analiziranih poduzeća, a to su: Karlovačka pivovara, Vindija d.d. i Pliva d.d. Također, u istraživačkom djelu rada testirana je hipoteza koja glasi kako su odabrana poduzeća komunicirala u skladu s postavljenim pravilima kriznog komuniciranja za vrijeme krize te je ona potvrđena jer su dva od tri analizirana poduzeća komunicirala primjereno nastaloj kriznoj situaciji. Nadalje, analizirano je i je li nastala krizna situacija i njezino komuniciranje imalo utjecaja na buduće poslovanje odabranih poduzeća nakon krize te se došlo do zaključka kako nije imalo nikakvog utjecaja na daljnje poslovanje analiziranih poduzeća.
Abstract (english)
This paper examines the subject of crisis and crisis communication. The aim of the paper is to point out the significance of crisis communication in the time of crisis within the analyzed companies. The research part of the paper was realized using methods of analysis of communication content and of a case study of the media publications and websites of analyzed companies. The studied companies include Karlovačka pivovara, Vindija d.d. and Pliva d.d. Based on the gathered data, the research part tested the hypothesis that the selected organizations communicated according to the set rules of crisis communication in the time of crisis. This hypothesis was confirmed because two of the three analyzed organizations were found to have communicated acceptably during the crisis. Furthermore, it was analyzed whether the crisis situation and the crisis communication had any effect on the business of the organizations. The research concluded that the crisis and the crisis communication did not affect the business of the organizations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:686154
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-08 15:39:12