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undergraduate thesis
Utjecaj influencera na potrošače
2019. urn:nbn:hr:146:210035
Paladin, Jana
VERN University

Cite this document

Paladin, J. (2019). Utjecaj influencera na potrošače (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:210035

Paladin, Jana. "Utjecaj influencera na potrošače." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:210035

Paladin, Jana. "Utjecaj influencera na potrošače." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:210035

Paladin, J. (2019). 'Utjecaj influencera na potrošače', Undergraduate thesis, VERN University , accessed 28 March 2023, https://urn.nsk.hr/urn:nbn:hr:146:210035

Paladin J. Utjecaj influencera na potrošače [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2023 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:146:210035

J. Paladin, "Utjecaj influencera na potrošače", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:210035

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Metadata
TitleUtjecaj influencera na potrošače
Title (english)Influencer influence on costumers
AuthorJana Paladin
MentorIvan Tanta (mentor)
GranterVERN University
Zagreb
Defense date and country2019-10-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Društvene mreže se još uvijek provlače u kontekstu „nečeg novog“, ali činjenica je da su one već duže vrijeme dio svakodnevnice velikog broja osoba, naročito mlađe populacije. Svjedoci smo vremena u kojem se sve oko nas mijenja brže nego ikad prije, pa i sam marketing. Digitalne tehnologije konstantno mijenjaju trendove u svim aspektima, pa su kompanije, da bi ostvarile profit na tržištu, prisiljene prilagođavati se uvjetima na tržištu, i biti u korak s tehnologijom. Jer, koliko god se tehnologije i trendovi mijenjali, u središtu svega uvijek ostaje kupac, odnosno potrošač kojeg treba privući i zadržati. Utjecajne osobe, odnosno influenceri su u marketinškom smislu osobe koje imaju veći broj pratitelja na nekoj od društvenih platforma, te njihovi pratitelji imaju povjerenja u njih.
Abstract (english)
Social networks are still wallowing in the context of "something new", but the fact is that they have been part of the daily routine of a large number of people, especially the younger population. We are witnessing a time in which everything around us is changing faster than ever before, including marketing itself. Digital technologies are constantly changing trends in all aspects, so companies are forced to adapt to market conditions and keep up with technology to make a profit in the market. Because, as much as technologies and trends change, at the heart of everything is always the customer, that is, the consumer, who needs to be pulled and retained. Influencers are influencers, in the marketing sense, people who have more followers on one of their social platforms, and their followers trust them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:210035
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-23 15:30:34