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Master's thesis Open access

The role of online media in shaping public discourse on mental health

Trahlić, Antonia

2026-09-28

This study examined how audiences in Croatia perceive online media reporting on mental health. It assessed trust in information sources, gender differences in perceptions of reporting, and associations between sensationalism, destigmatizing content a…

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mentalno zdravlje mediji ton medijskog diskursa senzacionalizam edukativni okvir mental health media tone of media discourse sensationalism educational framing

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Master's thesis Open access

Creating a Database in MS Access for Gas Supply in a City

Peroš, Nardi

2026-09-29

This final thesis presents the development of a relational database in Microsoft Access for recording gas consumption, invoices and payments within a city. The aim was to connect the data required to monitor consumption and customers' financial oblig…

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baza podataka Microsoft Access potrošnja plina plinomjer obračun database Microsoft Access gas consumption gas meter billing

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Master's thesis Open access

Comparative analysis of financial statements of selected companies in the IT industry

Prlić, Luka

2026-09-29

This paper presents a comparative analysis of the financial statements of selected companies in the IT industry. The companies analyzed in this paper are Infobip d.o.o. and Ericsson Nikola Tesla d.d. The selected period covered by the analysis is 202…

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IT industrija financijski izvještaji financijski pokazatelji komparativna analiza Infobip d.o.o. Ericsson Nikola Tesla d.d. IT industry financial statements financial indicators comparative analysis Infobip d.o.o. Ericsson Nikola Tesla d.d.

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Master's thesis Open access

Application of Artificial Intelligence in Digital Marketing: Experiences of Experts from the Corporate and Agency Sectors

Boras, David Antonio

2026-09-28

This paper examines the application of artificial intelligence (AI) in digital marketing, with a particular focus on the experiences of experts from the corporate and agency sectors. The aim of the thesis was to examine the impact of AI tools on proc…

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umjetna inteligencija digitalni marketing automatizacija agencijski sektor korporativni sektor artificial intelligence digital marketing automation agency sector corporate sector

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Master's thesis Open access

Consumer Attitudes Towards Digital Advertising Featuring Footballers : An Analysis of Factors Shaping Purchase Intention

Kotrman, Ivan

2026-09-28

Digital advertising is an important form of communication between companies and consumers, while celebrities and athletes are frequently used as endorsers of products and brands. This paper examines consumer attitudes towards digital advertising feat…

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nogometaši digitalno oglašavanje kupovna namjera stavovi potrošača zaštitna lica footballers digital advertising purchase intention consumer attitudes endorsers

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Probudim se

Mavrinac, Martina

2026

Protagonistica, djevojka čije ime ostaje nepoznato, započinje dan kao i svaki drugi, no njezina svakodnevica počinje nalikovati začaranom krugu kad je serija naizgled običnih događaja počne gurati prema granici stvarnosti. Ranojutarnji poziv prijatel…

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igrani film

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Master's art thesis Open access

Production of the Short Fiction Film "Wake Up"

Mavrinac, Martina

2026-09-23

This paper examines the production process of the short narrative film "Wake up", directed and written by Sara Lukenda. The film is approached from the perspective of the producer, with a particular focus on the organization and execution of the prod…

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igrani film

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Master's thesis Open access

Analysis of Instagram and TikTok social media platforms as sources of show business news

Križanac, Lucija

2026-09-28

Social media platforms increasingly function as sources of information and independent distribution channels for journalistic content, raising questions concerning source credibility, attribution, informational completeness, and sensational news pres…

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Instagram TikTok društvene mreže show business vijesti analiza sadržaja Instagram TikTok social media show business news content analysis

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Master's thesis Open access

A Playwright in Search of Her Characters : A Play with Transmedia Extensions

Filipović, Lea

2026-09-21

The final paper titled "A Playwright in Search of Her Characters: A Play with Transmedia Extensions" is a transmedia project consisting of a complete stage play and extensions in the form of a short film and a radio drama. All three media are connect…

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transmedijski projekt gubitak mladi

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Master's thesis Open access

Application of heat pump technology as a long-term solution for heating a family house

Tomac, Danijel

2026-09-24

In modern times, increasing challenges related to climate change, rising energy consumption, and the growing prices of fossil fuels create a need for more efficient, environmentally friendly, and sustainable energy solutions. One of the technological…

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dizalica topline obnovljivi izvori energije energetska učinkovitost toplinski gubitci heat pump renewable energy sources energy efficiency heat losses

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