It’s not easy to imagine a tourist destination without souvenirs. No matter if they are original or not, those souvenirs are an important part of tourist offer of each tourist destination. Therefore, development and offerings of souvenirs keeps up with the development of the destination itself. The main goal of this thesis was to explore the conditions of souvenir offer by using examples of two destinations. The first destination is the city of Zagreb, while the other is a typical seasonal and holiday destination, the island of Krk. It has been noted that in both destinations it is possible to distinguish higher-quality souvenir shops selling a range of cheap mass production items from the Far East, as opposed to conceptual souvenir shops selling authentic products, handicrafts and designs with local signature. The first ones base their work on a high margin and a cheap final price. The other ones have to make more effort in order to, with a slower earning, have authentic and original home-made recognizability. The difference was also observed in the city's souvenir shops business of seasonal souvenir shops. City souvenir shops have fewer continuous revenue throughout the year, while seasonal souvenir shops earn their total annual income in three to four months of work, and complement their business with the production of their own souvenirs that they sell to other souvenir shops. In both of the destinations, souvenir shops seek more authentic souvenirs and are aware of the need to create them, realizing as well they have to maintain their concept and strengthen their own promotion.