Teško je zamisliti turističku destinaciju bez suvenira. Originalni ili ne, suveniri su važan dio turističkog sadržaja svake destinacije pa njihov razvoj i ponuda prate razvoj same destinacije. U ovom radu cilj je bio istražiti stanje ponude suvenira na primjeru dviju destinacija. Jedna destinacija je grad Zagreb dok je druga tipično sezonska i odmorišna destinacija otok Krk. Uočeno je da se u obje destinacije jasno može razlikovati suvenirnice koje prodaju jeftin asortiman masovne proizvodnje s dalekog Istoka, naspram konceptualnih suvenirnica koje prodaju autentične proizvode, rukotvorine i dizajn s lokalnim potpisom. Prve svoj rad temelje na visokoj marži i jeftinoj finalnoj cijeni, dok druge moraju uložiti više truda i uz nešto sporiju zaradu grade autentičnu i originalnu domaću prepoznatljivost. Razlika je uočena i u poslovanju gradskih od sezonskih suvenirnica. Gradske cijele godine imaju više manje kontinuiran prihod, dok sezonske u tri do četiri mjeseca rada ostvare svoj ukupan godišnji prihod, pa poslovanje nadopunjuju i proizvodnjom vlastitih suvenira koje plasiraju drugim suvenirnicama. Kod obje destinacije, suvenirnice traže više autentičnih suvenira, i svjesni su potrebe za kreiranjem istih, kao što shvaćaju da moraju ustrajati na svom konceptu i pojačati vlastitu promociju.

It’s not easy to imagine a tourist destination without souvenirs. No matter if they are original or not, those souvenirs are an important part of tourist offer of each tourist destination. Therefore, development and offerings of souvenirs keeps up with the development of the destination itself. The main goal of this thesis was to explore the conditions of souvenir offer by using examples of two destinations. The first destination is the city of Zagreb, while the other is a typical seasonal and holiday destination, the island of Krk. It has been noted that in both destinations it is possible to distinguish higher-quality souvenir shops selling a range of cheap mass production items from the Far East, as opposed to conceptual souvenir shops selling authentic products, handicrafts and designs with local signature. The first ones base their work on a high margin and a cheap final price. The other ones have to make more effort in order to, with a slower earning, have authentic and original home-made recognizability. The difference was also observed in the city's souvenir shops business of seasonal souvenir shops. City souvenir shops have fewer continuous revenue throughout the year, while seasonal souvenir shops earn their total annual income in three to four months of work, and complement their business with the production of their own souvenirs that they sell to other souvenir shops. In both of the destinations, souvenir shops seek more authentic souvenirs and are aware of the need to create them, realizing as well they have to maintain their concept and strengthen their own promotion.