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undergraduate thesis
Uvođenje nove marke proteina na hrvatsko tržište
2019. urn:nbn:hr:146:347457
Dajč, Gordan
VERN University

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Dajč, G. (2019). Uvođenje nove marke proteina na hrvatsko tržište (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:347457

Dajč, Gordan. "Uvođenje nove marke proteina na hrvatsko tržište." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:347457

Dajč, Gordan. "Uvođenje nove marke proteina na hrvatsko tržište." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:347457

Dajč, G. (2019). 'Uvođenje nove marke proteina na hrvatsko tržište', Undergraduate thesis, VERN University , accessed 11 July 2024, https://urn.nsk.hr/urn:nbn:hr:146:347457

Dajč G. Uvođenje nove marke proteina na hrvatsko tržište [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 July 11] Available at: https://urn.nsk.hr/urn:nbn:hr:146:347457

G. Dajč, "Uvođenje nove marke proteina na hrvatsko tržište", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:347457

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Metadata
TitleUvođenje nove marke proteina na hrvatsko tržište
Title (english)Introducing a new brand of protein on the Croatian market
AuthorGordan Dajč
MentorJadranka Ivanković (mentor)
GranterVERN University
Zagreb
Defense date and country2019-04-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Proteini ili bjelančevine predstavljaju glavni građevni materijal našeg organizma, a uključeni su u gotovo sve biokemijske procese stanica. Problem moga rada je uloga proteina u izgradnji mišićnog tkiva. Na hrvatskom tržištu postoje već mnoge marke proteina kao dodataka prehrani za bolje rezultate tjelovježbe. Cilj rada je ustanoviti postoji li na hrvatskom tržištu zainteresiranost za uvođenjem nove marke proteina, te na što posebno obratiti pažnju pri kreiranju novog proizvoda. Provedeno je istraživanje ciljne skupine od 78 ljudi koji se bave tjelovježbom. Od ispitanika se željelo saznati na što, pri odabiru proteina, obraćaju najveću pažnju. Također su ispitani o markama proizvoda koje koriste, njihovim nedostacima, kao i o tome što bi ih navelo na kupnju novih proizvoda. Zaključci doneseni na temelju istraživanja pokazuju kako tržište, unatoč velikoj ponudi, uvijek traži bolji, kvalitetniji i ukusniji proizvod, za što nižu cijenu. Proteini „fit4life“ primjer su takvog proizvoda. Nova marka ima visok udio proteina na 100 grama sadržaja, te stavlja poseban naglasak na dobar okus.
Abstract (english)
Proteins are the main building material of our organism, and are involved in almost all biochemical processes of cells. For the purpose of this paper, the most important protein factor is building up muscle tissue. There are already many protein brands in the Croatian market as dietary supplements. The aim of the paper is to determine if there is interest in introducing a new brand of protein on the Croatian market, and where to pay particular attention when creating a new product. The conducted study examines the target group of 78 people which goal is to find out what features do protein users look for in the products they buy. They were also questioned about the brands they use and their drawbacks, and what would make them buy a new brand. Conclusions made on the basis of research show that the market, despite the already large offer, always looks for a better quality and more delicious product at a lower price. Protein "fit4life" is an example of such a product. The new brand has a high percentage of protein in 100 grams of content, and focuses on having the best taste.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:347457
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-04-16 14:33:42