The development of new products has great significance for the company and its existence on the market, but in order for the new product to achieve the desired effect on the market and lead to growing sales, it is essential that its presentation is carried out in the right way. The presentation that is not well conceived will not achieve the desired results on the market, indicating the need to carefully select and shape the presentation activities, in particular of new products. Consumers will be drawn to a product that is conveniently presented, from products that have a poor presentation or not one at all. Also, the design and packaging has a great importance for product presentation. Design of the product must be modern, simple and striking so it could attract the attention of potential consumers and encourage them to purchase the products. So, a good presentation, along with an attractive design and quality product, will bring significant sales upgrades. The company Tinktura was chosen as the example of the company which successfully presents its new products. The company's presentation of its new products is largely done via social network Facebook, which has proved more than successful, and the company has been able to expand its business in just a few years. This company is an ideal example of not having to invest large amounts of cash in the presentation of new products, but it is necessary to devise innovative and different ways to quickly and in the best way present the new product to a greater number of potential customers, which will ultimately lead to an increase in sales volume.