Integrated marketing communication is the key of success in any company, because it represents the use of various forms of marketing communication according to a predetermined communication plan with the desired group, in order to advance the business of the company. The research subject of this specialized graduation thesis is the analysis of the integrated marketing communications of the Srnec textile company. In the first part of the thesis it is about a theoretical framework of the integrated marketing communication and its forms, as well as the function itself in achieving the business goals of the company. In the second part of the thesis there is a brief description of the selected company and an analysis of the existing activities of the company’s integrated marketing strategies. For the purpose of this research an electronic poll was conducted on more than 500 consumers of the observed company. In the thesis, a detailed answer analysis was introduced for each question and an overall conclusion of the conducted research was formed. The results have shown that the participants noticed the activities of the marketing communication of the company and reacted to it accordingly. They trust the company and are to a great extent satisfied with content, quality and prices. The quality and content for the desired group are one of the stronger suits of this company. The company does not have a developed plan of integrated marketing communication activities, which is considered to be a great deficiency. More investing into a quality and appropriate content of integrated marketing communication would increase the company’s recognition on the Croatian market, after which an improvement in business would follow. The results of the research conducted for this specialized graduation thesis can be used for a better understanding of the importance of conducting integrated marketing activities which have a great impact on advancing the business and increase in sales of every organization.