prikaz prve stranice dokumenta Utjecaj influencera na potrošače u Republici Hrvatskoj
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undergraduate thesis
Utjecaj influencera na potrošače u Republici Hrvatskoj
2023. urn:nbn:hr:146:789338
Rotim Lovrić, Bernardina
VERN University

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Rotim Lovrić, B. (2023). Utjecaj influencera na potrošače u Republici Hrvatskoj (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:789338

Rotim Lovrić, Bernardina. "Utjecaj influencera na potrošače u Republici Hrvatskoj." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:789338

Rotim Lovrić, Bernardina. "Utjecaj influencera na potrošače u Republici Hrvatskoj." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:789338

Rotim Lovrić, B. (2023). 'Utjecaj influencera na potrošače u Republici Hrvatskoj', Undergraduate thesis, VERN University , accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:146:789338

Rotim Lovrić B. Utjecaj influencera na potrošače u Republici Hrvatskoj [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:146:789338

B. Rotim Lovrić, "Utjecaj influencera na potrošače u Republici Hrvatskoj", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:789338

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Metadata
TitleUtjecaj influencera na potrošače u Republici Hrvatskoj
Title (english)The impact of influencers on consumers in the Republic of Croatia
AuthorBernardina Rotim Lovrić
MentorMarija Slijepčević (mentor)
GranterVERN University
Zagreb
Defense date and country2023-10-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Cilj ovog rada bio je provjeriti utjecaj influencera na potrošače u Republici Hrvatskoj. Nastojalo se provjeriti i o kakvim je utjecajima riječ te o čemu oni ovise. Istraživanje je provedeno metodom ankete od 10 pitanja na koja su ispitanici anonimno odgovarali na online platformi Google Forms s hipotezom da se većina ispitanika niti slaže, niti ne slaže s tvrdnjom da vjeruje influencerima. Anketi su pristupila 94 ispitanika koji su korisnici društvenih mreža i na njima prate influencere. Analizom prikupljenih podataka hipoteza se pokazala točnom, ali je iz svih rezultata zaključeno da influenceri u određenoj mjeri ostvaruju utjecaj na potrošače Republike Hrvatske čega su oni svjesni, isto kao i činjenice da je to njihov posao koji je marketinški usmjeren.
Abstract (english)
The main objective of this work has been to investigate the degree of impact influencers have on consumers in the Republic of Croatia. I have attempted to determine what type of influence is involved and the factors it depends on. The research used a survey method of 10 questions that respondents answered anonymously via the online platform Google Forms. The premise was that most respondents neither agree nor disagree with the statement that they trust influencers. Ninety-four respondents who are social network users and follow different influencers participated in the survey. The analysis of the collected data proved the hypothesis to be correct. The results showed that influencers have a sway over Croatian consumers to a certain extent. Consumers are well aware of this fact, accepting it as a part of that largely marketing-oriented job.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:789338
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-12-19 13:55:31