prikaz prve stranice dokumenta Utjecaj digitalnog marketinga na poslovnu komunikaciju
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undergraduate thesis
Utjecaj digitalnog marketinga na poslovnu komunikaciju
2023. urn:nbn:hr:146:849121
Obad, Petra
VERN University

Cite this document

Obad, P. (2023). Utjecaj digitalnog marketinga na poslovnu komunikaciju (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:849121

Obad, Petra. "Utjecaj digitalnog marketinga na poslovnu komunikaciju." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:849121

Obad, Petra. "Utjecaj digitalnog marketinga na poslovnu komunikaciju." Undergraduate thesis, VERN University , 2023. https://urn.nsk.hr/urn:nbn:hr:146:849121

Obad, P. (2023). 'Utjecaj digitalnog marketinga na poslovnu komunikaciju', Undergraduate thesis, VERN University , accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:146:849121

Obad P. Utjecaj digitalnog marketinga na poslovnu komunikaciju [Undergraduate thesis]. Zagreb: VERN University ; 2023 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:849121

P. Obad, "Utjecaj digitalnog marketinga na poslovnu komunikaciju", Undergraduate thesis, VERN University , Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:146:849121

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Metadata
TitleUtjecaj digitalnog marketinga na poslovnu komunikaciju
AuthorPetra Obad
MentorMarijana Togonal (mentor)
GranterVERN University
Zagreb
Defense date and country2023-11-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
U ovom se radu analizira digitalni marketing odnosno njegov utjecaj na poslovnu komunikaciju. Prije svega definirani su osnovni pojmovi digitalnog marketinga kao i njegov povijesni razvoj te prikazane specifičnosti samog pojma poslovne komunikacije u poslovanju. Naglasak je na metode i alate kojima digitalni marketing utječe na poslovnu komunikaciju. U radu su prikazane strategije i alati digitalnog marketinga koji se koriste u svakodnevnoj poslovnoj komunikaciji te su detaljno opisani najkorišteniji od njih. Na primjeru poduzeća prikazano je kako poduzeće koristi digitalni marketing u svrhu poslovne komunikacije te je analizirano kakav utjecaj ima na njihovo poslovanje.
Abstract (english)
This paper analyzes digital marketing and its impact on business communication. First of all, the basic concepts of digital marketing are defined as well as its historical development, and the specifics of the concept of business communication in business are shown. The emphasis is on the methods and tools with which digital marketing influences business communication, The paper presents digital marketing strategies and tools that are used in everyday business communication, and the most used of them are described in detail. On the example of a company, it is shown how the company uses digital marketing for the purpose of business communication, and the impact it has on their business is analyzed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:849121
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-19 12:50:04