prikaz prve stranice dokumenta Analiza načina kreiranja imidža u medijima na primjeru odabranih političarki
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undergraduate thesis
Analiza načina kreiranja imidža u medijima na primjeru odabranih političarki
2021. urn:nbn:hr:146:582124
Hondl, Veronica
VERN University

Cite this document

Hondl, V. (2021). Analiza načina kreiranja imidža u medijima na primjeru odabranih političarki (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:582124

Hondl, Veronica. "Analiza načina kreiranja imidža u medijima na primjeru odabranih političarki." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:582124

Hondl, Veronica. "Analiza načina kreiranja imidža u medijima na primjeru odabranih političarki." Undergraduate thesis, VERN University , 2021. https://urn.nsk.hr/urn:nbn:hr:146:582124

Hondl, V. (2021). 'Analiza načina kreiranja imidža u medijima na primjeru odabranih političarki', Undergraduate thesis, VERN University , accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:146:582124

Hondl V. Analiza načina kreiranja imidža u medijima na primjeru odabranih političarki [Undergraduate thesis]. Zagreb: VERN University ; 2021 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:146:582124

V. Hondl, "Analiza načina kreiranja imidža u medijima na primjeru odabranih političarki", Undergraduate thesis, VERN University , Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:146:582124

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Metadata
TitleAnaliza načina kreiranja imidža u medijima na primjeru odabranih političarki
AuthorVeronica Hondl
MentorNikolina Borčić (mentor)
GranterVERN University
Zagreb
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Ovaj rad prikazuje način kreiranja imidža saborskih zastupnica Karoline Vidović-Krišto, Marije Selak Raspudić, Dalije Orešković i Marijane Puljak kroz analizirane medijske objave. Odabrane su političarke koje su prvi put izabrane u saziv Sabora te koje iza sebe nemaju velike stranke. Temeljna pretpostavka ovoga rada jest kako odabrani mediji nisu naklonjeni prema odabranim saborskim zastupnicama te kako su medijske objave koje se odnose na odabrane saborske zastupnice većinom negativno konotirane. Korištenjem odabrane istraživačke metode rad prikazuje komunikacijske strategije i taktike koje odabrane saborske zastupnice koriste tijekom svojih nastupa te percepciju triju odabranih portala prema njima. Unatoč negativnoj naklonjenosti medija, odabrane saborske zastupnice često izazivaju interes medija te potiču veliki broj komentara među građanima što se ovim radom također nastoji dokazati. U zaključku rada prikazani su i objašnjeni rezultati provedenog istraživanja.
Abstract (english)
This paper presents the way the public image of women members of Parliament Karolina Vidović-Krišto, Marija Selak Raspudić, Marijana Puljak, and Dalija Orešković was created based on analyzed media announcements. The politicians in question have been elected for Parliament for the first time and do not come from large political parties. The basic premise of this paper is that the selected media outlets appear to be ill-disposed towards these MPs and that the media announcements reporting on them are mostly negatively connoted. Using the selected research method, this paper presents the communication strategies and tactics the MPs used in their speeches, as well as the perception of them communicated by the three selected news portals. Despite the negative coverage by the media, these members of Parliament often attract media attention and encourage a large number of comments from the citizens, which this paper also seeks to prove. In the concluding section of the paper, the results of the conducted research are presented and interpreted.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:582124
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-11-25 14:11:43