The development of technology and the Internet changed the communication between businesses and their clients and created a platform for simple, two-way communication. Today, the Internet, i.e. online communication, is one of the most important ways of communicating with customers. Using online communication users are able to spread information fast thanks to two-way communication. In some companies there is a problem of insufficient communication through social networks or their own websites. Such case is also evident in the cosmetic salon Gracilis. The website of the salon is not finished and has an outdated design and communication through social media, which is very popular today, is not sufficiently frequent. In order to get a better insight into the user's opinion about cosmetic salon online communication, research was conducted through the survey and the focus group. Through the research, it has come to the conclusion that to clients, online communication and the provision of all relevant information on the website and social networks are extremely important. It is for this reason that the owner decided to change and improve the online communication to, among other things, reach new potential customers. This will be achieved through the posting of content that is interesting to the clients, refreshing the look of the website and providing more information, providing the possibility of online booking of treatments and so on.