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undergraduate thesis
Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram
2019. urn:nbn:hr:146:440622
Knežević, Sara Lucia
VERN University

Cite this document

Knežević, S. L. (2019). Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:440622

Knežević, Sara Lucia. "Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:440622

Knežević, Sara Lucia. "Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:440622

Knežević, S. L. (2019). 'Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram', Undergraduate thesis, VERN University , accessed 06 August 2021, https://urn.nsk.hr/urn:nbn:hr:146:440622

Knežević SL. Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2021 August 06] Available at: https://urn.nsk.hr/urn:nbn:hr:146:440622

S. L. Knežević, "Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:440622

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Metadata
TitleSadržajni marketing osoba i proizvoda na društvenoj mreži Instagram
Title (english)Contents marketing of people and products on the social network Instagram
AuthorSara Lucia Knežević
MentorIvan Tanta (mentor)
GranterVERN University
Zagreb
Defense date and country2019-02-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Sa preko milijardu aktivnih korisnika na mjesečnoj bazi, Instagram je uvelike promjenio način marketinškog poslovanja i razmišljanja na društvenim mrežama. Cijeloj toj priči pridonijeli su influenceri koji su izgradili sasvim novi način komuniciranja i prikazivanja reklame svojoj određenoj publici. Kao takav moćan alat, Instagram trenutno ima najveću moć nad oglašivačima, s obzirom da preko 60% korisnika otkriva proizvode na toj drušvenoj mreži. Ovim radom prikazane su teorijske postavke Instagram marketinga i specifičnosti njegova oglašavanja.
Abstract (english)
With over one billion active users on a monthly basis, Instagram has largely changed its way of marketing and social networking. The whole field of marketing story was greatly affected by influencers who have built a completely new way of communicating and transmitting the message and product to their target audience. Being such a powerful tool, Instagram currently has a very significant role in advertising, as more than 60% of users discover products on that social network. This thesis presents the theoretical settings of Instagram marketing and the specifics of its advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:440622
Study programmeTitle: Journalism
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) novinarstva (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-29 16:26:45