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undergraduate thesis
Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram
Knežević, Sara Lucia (2019)
VERN University of Applied Sciences

Cite this document

Knežević, S. L. (2019). Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:440622

Knežević, Sara Lucia. "Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:440622

Knežević, Sara Lucia. "Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:440622

Knežević, S. L. (2019). 'Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram', Undergraduate thesis, VERN University of Applied Sciences, accessed 06 June 2020, https://urn.nsk.hr/urn:nbn:hr:146:440622

Knežević SL. Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2020 June 06] Available at: https://urn.nsk.hr/urn:nbn:hr:146:440622

S. L. Knežević, "Sadržajni marketing osoba i proizvoda na društvenoj mreži Instagram", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:440622

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Metadata
TitleSadržajni marketing osoba i proizvoda na društvenoj mreži Instagram
Title (english)Contents marketing of people and products on the social network Instagram
AuthorSara Lucia Knežević
MentorIvan Tanta (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-02-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Sa preko milijardu aktivnih korisnika na mjesečnoj bazi, Instagram je uvelike promjenio način marketinškog poslovanja i razmišljanja na društvenim mrežama. Cijeloj toj priči pridonijeli su influenceri koji su izgradili sasvim novi način komuniciranja i prikazivanja reklame svojoj određenoj publici. Kao takav moćan alat, Instagram trenutno ima najveću moć nad oglašivačima, s obzirom da preko 60% korisnika otkriva proizvode na toj drušvenoj mreži. Ovim radom prikazane su teorijske postavke Instagram marketinga i specifičnosti njegova oglašavanja.
Abstract (english)
With over one billion active users on a monthly basis, Instagram has largely changed its way of marketing and social networking. The whole field of marketing story was greatly affected by influencers who have built a completely new way of communicating and transmitting the message and product to their target audience. Being such a powerful tool, Instagram currently has a very significant role in advertising, as more than 60% of users discover products on that social network. This thesis presents the theoretical settings of Instagram marketing and the specifics of its advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:440622
Study programmeTitle: Journalism
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) novinarstva (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-11-29 16:26:45