With this Final Thesis subject of which is The Social Networks influence on the business operation of the chosen corporation, author wished to address a part of business with subject that has been in personal focus of interest for a while. It is his opinion that this represents a new category of corporate interest for small to the biggest of companies, all recognizing increasing influence of the so called 'millennials' to their business. For the last ten years or so the corporate sector accepts the special characteristics of the younger population in selection of products and services, and the social networks play an important part in their written communication as well as exchange of photos and videos. It is very important to recognize new brands and the speed of response to the changes which occur much faster than they did only ten or twenty years ago. The leading global corporations not only follow the trends but also wish to lead them, and for this reason Coca Cola was chosen as it uses the social networks to a great extent for the promotions as well as a friendly way of getting closer to the local market. It is also very noticeable that the corporate sector uses social networks for other purposes other than sales and marketing, for example to show in a friendly, forward thinking and responsible light. And the companies also use social networks to show themselves as good employers, even advertising jobs looking for a direct contact with potential employees. Some of the social networks even specialize to the business purposes of this kind, like LinkedIn for example. In the future it is expected that further development of the social networks will increase influence to the corporate sector which will not be able to ignore that, as success of a particular company will to a greater or lesser extent also depend on how it uses social networks in the above stated and other purposes.