prikaz prve stranice dokumenta Repozicioniranje brenda na primjeru hotela Haludovo Malinska d.d.
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undergraduate thesis
Repozicioniranje brenda na primjeru hotela Haludovo Malinska d.d.
2019. urn:nbn:hr:146:017201
Đivić, Iva
VERN University of Applied Sciences

Cite this document

Đivić, I. (2019). Repozicioniranje brenda na primjeru hotela Haludovo Malinska d.d. (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:017201

Đivić, Iva. "Repozicioniranje brenda na primjeru hotela Haludovo Malinska d.d.." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:017201

Đivić, Iva. "Repozicioniranje brenda na primjeru hotela Haludovo Malinska d.d.." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:017201

Đivić, I. (2019). 'Repozicioniranje brenda na primjeru hotela Haludovo Malinska d.d.', Undergraduate thesis, VERN University of Applied Sciences, accessed 16 January 2021, https://urn.nsk.hr/urn:nbn:hr:146:017201

Đivić I. Repozicioniranje brenda na primjeru hotela Haludovo Malinska d.d. [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2021 January 16] Available at: https://urn.nsk.hr/urn:nbn:hr:146:017201

I. Đivić, "Repozicioniranje brenda na primjeru hotela Haludovo Malinska d.d.", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:017201

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Metadata
TitleRepozicioniranje brenda na primjeru hotela Haludovo Malinska d.d.
Title (english)Brand repositioning with the example of the Haludovo Hotel Malinska Plc
AuthorIva Đivić
MentorJadranka Ivanković (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Rad se bavi temom repozicioniranja brenda na primjeru hotela Haludovo Malinska d.d. U radu se iznosi analiza hotelskog poduzeća od razdoblja uspona i procvata do stagnacije i propadanja. Hotelski grad Haludovo najznačajnija je investicija riječkog HTP Brodokomerca u razdoblju od 1945. do 1990. godine. Haludovo je zadovoljavalo kriterije hotelskog naselja u potpunosti. Udaljen od gradske vreve mogao je zadovoljiti raznovrsne zahtjeve gostiju. Tadašnje Haludovo opisuju pojmovi kao kvalitetna turistička ponuda i visokokvalitetno hotelijerstvo. Prikazani su i rezultati kvalitativnog istraživanja uz pomoć dubinskih intervjua kojima se nastojalo saznati stavove i mišljenja utjecajnih pojedinaca o Hotelskom gradu Haludovo u prošlosti, ali i prilikama za njegov ponovni razvoj u budućnosti. Dan je prikaz primjera najbolje prakse te prijedlog repozicioniranja samoga brenda kao i prijedlog novih sadržaja, na istom mjestu na kojem se i prvotni kompleks nalazio. Na kraju rada donijeta su zaključna razmatranja i preporuke.
Abstract (english)
This paper deals with the topic of brand repositioning with the example of the Haludovo Hotel Malinska Plc. The paper provides an analysis of the hotel company from its rise and flourishing until the period of stagnation and decline. Hotel city Haludovo is the most prominent investment of the HTP Brodokomerc Rijeka in the period from 1945 to 1990. Haludovo fully met the criteria of the hotel resort. It is dislocated from the city bustle, and therefore could provide a wide range of guests' requests. Haludovo of that time can be described as a place of high-quality tourist offer, as well as exemplary hospitality. The results of the qualitative research are presented with the help of in-depth interviews, the aim of which was to find out the views and opinions of influential individuals about the hotel city of Haludovo in the past, as well as opportunities for its re-development in the future. An example of best practice is presented, along with a proposal for repositioning the brand itself as well as proposing new content, at the same location as the original complex. At the end of the paper, concluding considerations and recommendations are made.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:017201
Study programmeTitle: Public Relations and Media Studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-20 15:39:42