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Business Model Analysis of a Travel Agency Specialized in Business Travel
Matea Augustinov (2019)
VERN University of Applied Sciences
Cite this document

Augustinov, M. (2019). Analiza poslovnog modela turističke agencije specijalizirane za poslovna putovanja (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:958750

Augustinov, Matea. "Analiza poslovnog modela turističke agencije specijalizirane za poslovna putovanja." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:958750

Augustinov, Matea. "Analiza poslovnog modela turističke agencije specijalizirane za poslovna putovanja." Undergraduate thesis, VERN University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:146:958750

Augustinov, M. (2019). 'Analiza poslovnog modela turističke agencije specijalizirane za poslovna putovanja', Undergraduate thesis, VERN University of Applied Sciences, accessed 19 November 2019, https://urn.nsk.hr/urn:nbn:hr:146:958750

Augustinov M. Analiza poslovnog modela turističke agencije specijalizirane za poslovna putovanja [Undergraduate thesis]. Zagreb: VERN University of Applied Sciences; 2019 [cited 2019 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:146:958750

M. Augustinov, "Analiza poslovnog modela turističke agencije specijalizirane za poslovna putovanja", Undergraduate thesis, VERN University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:958750

Metadata
TitleAnaliza poslovnog modela turističke agencije specijalizirane za poslovna putovanja
Title (english)Business Model Analysis of a Travel Agency Specialized in Business Travel
AuthorMatea Augustinov
MentorŽeljko Trezner (mentor)
GranterVERN University of Applied Sciences
Zagreb
Defense date and country2019-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Predmet je ovoga rada analiza poslovnog modela turističke agencije specijalizirane za poslovna putovanja, a obuhvaća analizu pojedinih elemenata poslovnog modela turističke agencije Quo Vadis. Prije analize elemenata poslovnog modela provedena je analiza prema Porterovom modelu pet konkurentskih sila. Potom su analizirani pojedini elementi poslovnog modela uz pomoć analitičkog alata platno poslovnog modela. Analizom utjecaja Porterovih pet sila utvrđena je trenutna pozicija turističke agencije Quo Vadis na tržištu i potencijalna opasnost od konkurencije. Uz pomoć platna poslovnog modela utvrđene su jake i slabe strane svakog pojedinog elementa poslovnog modela turističke agencije Quo Vadis te mogućnosti poboljšanja poslovanja. Osim unaprjeđivanju rada turističke agencije Quo Vadis, rezultati ovog rada mogu poslužiti i unaprjeđivanju poslovanja drugih turističkih agencija specijaliziranih za poslovna putovanja. Kombinacija Porterova modela i platna poslovnog modela korištena u ovom radu bila je, usprkos njihovim prednostima i nedostatcima, primjeren analitički okvir za provedeno izviđajno istraživanje temeljeno na dubinskom intervjuu kao metodi prikupljanja primarnih podataka.
Abstract (english)
The subject of this paper is a business model analysis of a travel agency specialized in business travel, and it covers the analysis of the individual elements of the business model of travel agency Quo Vadis. Prior to analyzing the elements of the business model, an analysis of the impact of Porter's five forces on the travel agency Quo Vadis was conducted. The individual elements of the business model were then analyzed using the Business Model Canvas analytical tool. An analysis of the impact of Porter's five forces has identified the current position of Quo Vadis on the market and the potential danger of competition. With the help of the Business Model Canvas, the strengths and weaknesses of each element of the business model of the travel agency Quo Vadis were identified and the possibilities for improving the business. In addition to improving the work of the travel agency Quo Vadis, the results of this work can also serve to improve the business of other travel agencies specialized in business travel. Despite their advantages and disadvantages the combination of Porter's model and the Business Model Canvas used in this paper was an appropriate analytical framework for conducting an initial research based on an in-depth interview as a method of collecting primary data.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:958750
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2019-09-09 11:47:39