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undergraduate thesis
Percepcija mladih o influencerima i marketingu na društvenim mrežama
2019. urn:nbn:hr:146:458746
Zbodulja, Marko
VERN University

Cite this document

Zbodulja, M. (2019). Percepcija mladih o influencerima i marketingu na društvenim mrežama (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:458746

Zbodulja, Marko. "Percepcija mladih o influencerima i marketingu na društvenim mrežama." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:458746

Zbodulja, Marko. "Percepcija mladih o influencerima i marketingu na društvenim mrežama." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:458746

Zbodulja, M. (2019). 'Percepcija mladih o influencerima i marketingu na društvenim mrežama', Undergraduate thesis, VERN University , accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:146:458746

Zbodulja M. Percepcija mladih o influencerima i marketingu na društvenim mrežama [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:146:458746

M. Zbodulja, "Percepcija mladih o influencerima i marketingu na društvenim mrežama", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:458746

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Metadata
TitlePercepcija mladih o influencerima i marketingu na društvenim mrežama
Title (english)Perception of young people towards influencers and marketing on social networks
AuthorMarko Zbodulja
MentorJadranka Ivanković (mentor)
GranterVERN University
Zagreb
Defense date and country2019-05-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad analizira percepciju mladih o influencerima i marketingu na društvenim mrežama. Društvene mreže su, od svojih početaka pa sve do danas, dostigle zavidan stupanj uspjeha. Influenceri su osobe čije se mišljenje vrednuje više nego mišljenje drugih ljudi, a to je ponajviše vidljivo kada se radi o javnim osobama koje su postale influenceri. U istraživanju je sudjelovalo 54 ispitanika u dobi od 18 do 35 godina. Ispitanici su naveli da svakoga dana na društvenim mrežama provode oko tri sata, a 70% ispitanika prepoznaje pojam influencera. Mladi dnevno na društvenim mrežama vide više od 10 oglašivačkih poruka. Međutim, mladi još uvijek ne kupuju pod utjecajem influencera te više vjeruju preporukama prijatelja, članova obitelji i drugih bliskih osoba.
Abstract (english)
The paper analyzes the perception of young people towards influencers and marketing on social networks. Social networks have, since their beginning, achieved a moderate degree of success. Influencers are individuals whose opinions are valued more than the opinions of other people, which is most noticable on public figures that become influencers. The research included 54 respondents, aged 18 to 35 years. The respondents stated that they spent three hours on social networks every day, and 70% of them know the meaning of the word influencer. Young people see more than 10 advertisements daily. Despite this, young people still don't make their purchase decisions under the influence of influencers, but trust recommendations of their friends, family members and other people close to them.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:458746
Study programmeTitle: Entrepreneurship Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-05-24 11:13:33