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undergraduate thesis
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Kreiranje turističkog proizvoda za predsezonu i posezonu na odabranom primjeru
Ante Čizmić (2017)
VERN University of Applied Sciences
Cite this item:
https://urn.nsk.hr/urn:nbn:hr:146:925928
Metadata
Title
Kreiranje turističkog proizvoda za predsezonu i posezonu na odabranom primjeru
Author
Ante Čizmić
Mentor(s)
Kristian Šustar (thesis advisor)
Abstract
Grad Hvar bilježi dobre turističke rezultate tijekom sezone, odnosno tijekom ljetnih mjeseci. Statistički podaci govore kako grad Hvar iz godine u godinu posjećuje sve više turista koji dolaze iz razvijenih zapadnih zemalja. Ipak, bez obzira na dobre ljetne turističke rezultate, grad se suočava s nerazvijenim turizmom tijekom zimskih mjeseci. Iako postoje brojni potencijali za razvoj turizma izvan turističke sezone, ovakav vid turizma još uvijek nije zaživio. Stoga je nužno raditi na razvijanju turističkih proizvoda koji bi mogli privući turiste tijekom proljeća i jeseni. U tom kontekstu predloženi su turistički proizvodi te ciljane skupine koje su zainteresirane za putovanja izvan turističke sezone.
Keywords
target group
the town of Hvar
out of season tourism
tourism potential
tourism product
Granter
VERN University of Applied Sciences
Place
Zagreb
State
Croatia
Scientific field, discipline, subdiscipline
SOCIAL SCIENCES
Economics
Study programme type
professional
Study level
undergraduate
Study programme
Tourism; specializations in: Tourism Management, Hotel Management
Study specialization
Tourism Management
Academic title abbreviation
bacc. oec.
Genre
undergraduate thesis
Language
Croatian
Defense date
2017-12-20
Parallel abstract (English)
The town of Hvar recorded good results during the tourist season or during the summer months. Statistics show that the city Hvar is every year visited by more tourists coming from developed countries. However, regardless the good tourist results, the city is facing a "slack" during the winter months. Although there are numerous potentials for development of tourism out of season, this type of tourism has not yet taken hold. Therefore, it is necessary to work on the development of tourism products that could attract tourists during spring and autumn. In this context are proposed tourism products and target groups that are interested in traveling outside the tourist season.
Parallel keywords (Croatian)
ciljana skupina
grad Hvar
izvansezonski turizam
turistički potencijal
turistički proizvod
Resource type
text
Access condition
Access restricted to students and staff of home institution
Terms of use
URN:NBN
https://urn.nsk.hr/urn:nbn:hr:146:925928
Committer
Jagoda Jureković