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master's thesis
Društveno odgovorni marketing na primjeru kompanije Koestlin Bjelovar
2019. urn:nbn:hr:146:401497
Tulić, Marija
VERN University

Cite this document

Tulić, M. (2019). Društveno odgovorni marketing na primjeru kompanije Koestlin Bjelovar (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:401497

Tulić, Marija. "Društveno odgovorni marketing na primjeru kompanije Koestlin Bjelovar." Master's thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:401497

Tulić, Marija. "Društveno odgovorni marketing na primjeru kompanije Koestlin Bjelovar." Master's thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:401497

Tulić, M. (2019). 'Društveno odgovorni marketing na primjeru kompanije Koestlin Bjelovar', Master's thesis, VERN University , accessed 12 April 2021, https://urn.nsk.hr/urn:nbn:hr:146:401497

Tulić M. Društveno odgovorni marketing na primjeru kompanije Koestlin Bjelovar [Master's thesis]. Zagreb: VERN University ; 2019 [cited 2021 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:146:401497

M. Tulić, "Društveno odgovorni marketing na primjeru kompanije Koestlin Bjelovar", Master's thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:401497

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Metadata
TitleDruštveno odgovorni marketing na primjeru kompanije Koestlin Bjelovar
Title (english)Socially responsible marketing on the example of Koestlin Bjelovar company
AuthorMarija Tulić
MentorIvan Tanta (mentor)
GranterVERN University
Zagreb
Defense date and country2019-02-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Cilj poslovanja svakog poduzeća su uspjeh i dobit. Da bi u današnje vrijeme poduzeća poslovala uspješno, nije dovoljan samo kvalitetan proizvod. Naime, tržište je postalo mnogo zahtjevnije. Društveno odgovorni marketing, uz kvalitetan proizvod, predstavlja ključni element za efikasnije poslovanje poduzeća. Ciljevi ovog specijalističkog diplomskog rada su bolje razumijevanje i utjecaj društveno odgovornog marketinga te načina prikupljanja potrebnih informacija koje su u svezi poznavanja i primjene koncepta društveno odgovornog marketinga u poduzeću Koestiln Bjelovar. Predmet istraživanja su pojmovi za efikasnije poslovanje poduzeća, ali i na potrošače proizvoda kompanije Koestlin. Između ostalih metoda u radu je korištena i metoda anketiranja kojom se istražuje taj društveno odgovorni marketing, važnost njegove primjene u izabranom poduzeću, kao i njegove strategije te vrste, koje poduzeće primjenjuje, s ciljem stjecanja konkukrentnih prednosti.
Abstract (english)
The business goal of each company is success and profit. To make business successful in the present time, it is not enough just a quality product, the market is much more demanding. Socially responsible marketing, with a quality product, is a key element for more efficient business operations. The aims of this specialist graduate thesis are to better understand and influence the socially responsible marketing of companies to more efficient business operations, as well as to Koestlin's product consumers. In the paper, besides other method, will also be used method of polling, because it will collect the necessary information related to the knowing and applying SRM concept in Koestlin company Bjelovar. The subject of research will be the terms socially responsible marketing, the importance of its application to the chosen company, and the strategies and types of socially responsible marketing, that the company applies in order to gain competitive advantages.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:401497
Study programmeTitle: Managing Business Communication
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica upravljanja poslovnim komunikacijama (stručni/a specijalist/specijalistica upravljanja poslovnim komunikacijama)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-25 12:41:30