prikaz prve stranice dokumenta Primjena digitalnog marketinga u turizmu na primjeru Swanky mint hostela
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undergraduate thesis
Primjena digitalnog marketinga u turizmu na primjeru Swanky mint hostela
2019. urn:nbn:hr:146:838945
Stanger, Borna
VERN University

Cite this document

Stanger, B. (2019). Primjena digitalnog marketinga u turizmu na primjeru Swanky mint hostela (Undergraduate thesis). Zagreb: VERN University . Retrieved from https://urn.nsk.hr/urn:nbn:hr:146:838945

Stanger, Borna. "Primjena digitalnog marketinga u turizmu na primjeru Swanky mint hostela." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:838945

Stanger, Borna. "Primjena digitalnog marketinga u turizmu na primjeru Swanky mint hostela." Undergraduate thesis, VERN University , 2019. https://urn.nsk.hr/urn:nbn:hr:146:838945

Stanger, B. (2019). 'Primjena digitalnog marketinga u turizmu na primjeru Swanky mint hostela', Undergraduate thesis, VERN University , accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:146:838945

Stanger B. Primjena digitalnog marketinga u turizmu na primjeru Swanky mint hostela [Undergraduate thesis]. Zagreb: VERN University ; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:146:838945

B. Stanger, "Primjena digitalnog marketinga u turizmu na primjeru Swanky mint hostela", Undergraduate thesis, VERN University , Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:146:838945

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Metadata
TitlePrimjena digitalnog marketinga u turizmu na primjeru Swanky mint hostela
Title (english)The application of digital marketing in tourism on example of the Swanky mint hostel
AuthorBorna Stanger
MentorIvan Gašpert (mentor)
GranterVERN University
Zagreb
Defense date and country2019-02-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Tema je ovoga rada primjena digitalnog marketinga u hostelskoj industriji na primjeru hostela Swanky Mint. U radu je razrađena tema o općoj definiciji digitalnog marketinga, njegovim trendovima te alatima koji se koriste kao i načini na koje se primjenjuje u smještajnim objektima; kakav utjecaj imaju društvene mreže te online turističke agencije. Proveden je intervju s osobom zaduženom za provedbu digitalnog marketinga hostela. U radu se nalazi opis hostela Swanky Mint, na koje načine primjenjuju alate digitalnog marketinga te koji su njihovi pokazatelji uspješnosti. Teorija digitalnog marketinga uspoređuje se s primjenom istog u hostelu Swanky Mint. Obavljena je analiza mrežne stranice te se opisuje korištenje društvenih mreža i na koje načine pridonose promociji brenda hostela.
Abstract (english)
The subject of this final paper is the use of digital marketing in the hostel industry which is shown on the example of the hostel Swanky mint. A general definition of digital marketing together with its current trends, the tools used, the way digital marketing is applied in accommodation facilities as well as the influence of online tourist agencies and social media are all discussed in this paper. An interview with the digital marketing manager was conducted. This paper contains a description of hostel Swanky Mint together with the ways they use digital marketing tools and how they are responsible for the growing success. A comparison has been made with the theory of digital marketing and the business model of hostel Swanky Mint. Analysis of the official website along with the use of social networks are described.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:146:838945
Study programmeTitle: Tourism; specializations in: Tourism Management, Hotel Management
Course: Tourism Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-03-19 16:13:06